文体旅融合对游客满意度的影响研究——以四姑娘山景区为例
Study on the Influence of Cultural and Tourism Integration on Tourist Satisfaction —A Case Study of Siguniang Mountain Scenic Area
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- Keywords: Integration of culture; Sports and tourism; Structural Equation Modeling; Tourist satisfaction文体旅融合; 结构方程模型; 游客满意度
- Abstract: Based on structural equation modeling, this study constructs the impact of cultural, sports, and tourism dimensions on tourist satisfaction in the context of cultural, sports, and tourism integration. The mutual influence mechanism between tourist perceived value and overall customer satisfaction (tourist satisfaction, tourist loyalty) is analyzed. It is found that tourist expected value and perceived quality of cultural, sports, and tourism integration are the main factors affecting perceived quality of cultural, sports, and tourism integration. Perceived quality of cultural, sports, and tourism integration, perceived quality of public services in tourist destinations, and perceived value of tourism have a positive impact on overall tourist satisfaction. At the same time, in the dimension of overall tourist satisfaction, tourist satisfaction also has a certain impact on tourist loyalty. This article proposes a path to enhance tourist satisfaction through the integration of culture, sports, and tourism in tourist destinations from three levels: resources, products, and markets, in order to promote sustainable economic development of tourist destinations through the integration of culture, sports, and tourism.本研究基于结构方程模型，构建了文体旅融合背景下文化、体育、旅游维度对游客旅游满意度的影响模型，分析了游客旅游感知价值与总体顾客满意度（游客满意度、游客忠诚度）之间的相互影响机制。研究发现，游客旅游期望值和文体旅融合质量感知是影响游客对文体旅融合质量评价的主要因素，文体旅融合质量感知、旅游地公共服务质量感知、旅游感知价值对总体游客满意度具有正向影响。同时在总体游客满意度的构成维度中游客满意度对游客忠诚度也存在一定影响。本文从资源、产品、市场三个层次，提出旅游地通过文体旅融合提升游客满意度的路径，以期借助文体旅融合促进旅游地经济可持续发展。
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大熊猫户外休闲旅游满意度研究——基于成都大熊猫繁育研究基地游客的调查
Visitor Satisfaction with Giant Panda-themed Outdoor Leisure Tourism: A Survey-Based Study at the Chengdu Research Base of Giant Panda Breeding
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- Keywords: Tourist satisfaction; Giant panda; Chengdu Research Base of Giant Panda Breeding游客满意度; 大熊猫; 成都大熊猫繁育研究基地
- Abstract: From the perspective of tourist satisfaction, this paper proposes hypotheses based on the dimensions of tourists’ perceived value, satisfaction, and post-visit behavioral intention, and constructs a theoretical model diagram for tourist satisfaction research. Data was collected through field surveys, and structural equation modeling (SEM) was built using SmartPLS statistical analysis to test the hypotheses. The study examines the relationships between tourists’ perceived value, satisfaction, and behavioral intention at the Chengdu Research Base of Giant Panda Breeding. The results indicate that there are significant positive correlations between perceived value and satisfaction, as well as between satisfaction and post-visit behavioral intention. Satisfaction not only enhances tourists’ behavioral responses but also plays a mediating role in the relationship between perceived value and behavioral intention. Finally, based on the hypothesis testing and discussion, recommendations are proposed for improving the development of the Chengdu Research Base of Giant Panda Breeding.本文从游客满意度的角度切入，基于游客感知价值、满意度、旅游后行为意向维度提出假设，构建游客满意度研究理论模型图。通过实地调研获取数据，运用Smart.Pls统计分析构建结构方程模型，并对假设进行验证，探究成都大熊猫繁育研究基地游客感知价值与满意度、行为意向的影响关系。结果表明：感知价值与满意度和旅游后行为意向之间存在显著的正相关关系。满意度可以增强游客行为，并在感知价值与行为意向的关系中发挥中介作用。最后，根据相关的研究假设检验和讨论，提出成都大熊猫繁育研究基地提升发展的建议。
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重点基金项目
基于扎根理论的我国山地旅游发展路径研究
Research on the Development Path of Mountain Tourism in China Based on Grounded Theory
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- Keywords: Mountain tourism; Development path; Research and analysis; Nvivo山地旅游; 发展路径; 研究分析; Nvivo
- Abstract: Based on the grounded theory and with the help of Nvivo qualitative analysis software, with “mountain tourism development” as the main topic, 30 core authoritative literatures were retrieved on CNKI as the object of this study, and the status quo and development path characteristics of mountain tourism were analyzed by using the word frequency function. Study found: tourism, mountain, development of word frequency, fully highlighted in this paper, the research direction and topic again by Nvivo qualitative analysis code, including code consists of open coding, axial coding and choose encoding finally concludes that our country mountain tourism development path to build model guided by mountain ecological tourism, mountain tourism administration, mountain tourism culture, mountain tourism, mountain tourism economy and mountain tourism safety of 6 dimensions. Mountain tourism ecology, mountain tourism government guidance, mountain tourism culture, mountain tourism market are the core category, mountain tourism economy and mountain tourism safety are the support category. These six dimensions fully show the development path of China’s current mountain tourism. Through the development of the path, this paper proposes that mountain tourism should be combined with the prospect of the cultural development of all regions and the construction of the internationalization of mountain tourism market, so as to provide certain theoretical support for the future development of China’s mountain tourism.基于扎根理论，借助Nvivo质性分析软件，以“山地旅游发展”为主题词，在中国知网（CNKI）检索30篇核心权威文献作为本研究对象，运用词频功能分析了山地旅游现状及发展路径的特点。研究发现：“旅游”“山地”“发展”词频众多，充分突出了本文研究的方向和话题再通过Nvivo质性分析编码，其中编码主要分为开放式的编码、轴心式编码和选择式编码最后构建模型得出我国山地旅游发展路径由山地旅游生态、山地旅游政府引导、山地旅游文化、山地旅游市场、山地旅游经济和山地旅游安全六个维度组成。其中山地旅游生态、山地旅游政府引导、山地旅游文化、山地旅游市场是核心类属，山地旅游经济和山地旅游安全属于支援类属。这六个维度充分地展现了我国现在山地旅游的发展路径，本文再通过发展路径提出山地旅游应结合各地区人文发展、营造国际化山地旅游市场等展望，为我国山地旅游的未来发展提供一定的理论支持。
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科研立项
红色文化旅游地品牌个性对游客地方依恋影响研究——以赵一曼系列为例
Study on the Influence of Brand Personality of Red Culture Tourism Sites on Tourists’ Local Attachment —A Case Study of Zhao Yiman’s Series
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- Keywords: Zhao Yiman Memorial Hall; Red tourism; Place attachment赵一曼纪念馆; 红色旅游; 地方依恋
- Abstract: The study constructed the Zhao Yiman red tourism destination brand personality Scale, which includes 19 vocabulary words, by effectively screening online information to explore related brand personalities. At the same time, a theoretical model was established to investigate the impact of brand personality on tourists’ place attachment, including four variables: Zhao Yiman’s red tourism destination brand personality, self-consistency, tourist satisfaction, and place attachment. Designed three scales for tourist consistency, tourist satisfaction, and tourist place attachment, combined with domestic and foreign research. A survey was conducted at the Zhao Yiman Memorial Hall in Yibin City, Sichuan Province, using the Likert five-point scale to measure tourists’ perceptions of Zhao Yiman’s brand personality, self-consistency, tourist satisfaction, and local attachment to the red tourism destination. The study utilized exploratory and confirmatory factor analysis to construct a structural equation model and conducted hypothesis testing on variable relationships. Multiple stepwise regression analysis was used to explore the impact of Zhao Yiman’s red tourism destination brand personality on place attachment. The research results show that: (1) The brand personality of Zhao Yiman’s red tourism destination includes two dimensions: revolutionary spirit and suitability for tourism. (2) The brand personality, self-consistency, and tourist satisfaction dimensions of Zhao Yiman’s red tourism destination have a significant positive impact on tourists’ place attachment.本研究通过有效筛选网络信息，构建了包含19个词汇的赵一曼红色旅游地品牌个性量表，以探究相关品牌个性。同时，建立了包括赵一曼红色旅游地品牌个性、自我一致性、游客满意度、地方依恋这四个变量的品牌个性对游客地方依恋影响的理论模型。设计了游客一致性、游客满意度、游客地方依恋三个量表，并结合国内外相关研究。在四川省宜宾市赵一曼纪念馆进行调查，采用里克特五级量表来测量游客对赵一曼红色旅游地品牌个性的感知、自我一致性、游客满意度与地方依恋的程度。研究运用探索性与验证性因子分析，构建结构方程模型，并对变量关系进行假设检验，通过多元逐步回归分析探讨赵一曼红色旅游地品牌个性对地方依恋的影响。研究结果显示：（1）赵一曼红色旅游地品牌个性包括革命精神、宜游两个维度；（2）赵一曼红色旅游地的品牌个性、自我一致性、游客满意度等维度对游客地方依恋具有显著正向影响。
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重点基金项目
西南地区攀岩指导员培训效果评价与实证研究
Evaluation and Empirical Study on the Training Effect of Rock Climbing Instructors in Southwest China
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- Keywords: Rock climbing instructor; Effect evaluation; Empirical research攀岩指导员; 效果评价; 实证研究
- Abstract: The research aims to construct an evaluation index system for the training effectiveness of national vocational qualification rock climbing junior instructors through Delphi method, questionnaire survey, mathematical statistics, and expert opinion consultation. The system is based on the Kirkpatrick evaluation model and covers the training preparation, learning, and application period to improve the accuracy of evaluation. By objectively and comprehensively evaluating the training effectiveness of rock climbing instructors, problems and deficiencies in the training process can be identified in a timely manner, so as to improve the training content and methods in a targeted manner and enhance the quality of training. The research successfully established a system consisting of 3 primary indicators (training background, process, and outcome evaluation), 7 secondary indicators, and 17 tertiary indicators, which have been verified to have a positive effect on training effectiveness evaluation. Further use Delphi method and Analytic Hierarchy Process to determine the weight of indicators, establish a comprehensive evaluation model, and divide the training effect into three levels of development potential: high, medium, and low. Empirical research shows that the comprehensive score of the training effect for junior rock climbing instructors in Southwest China in 2023 is S=4.8316, which belongs to a high development potential area and indicates significant training effectiveness. At the same time, the research analyzed the training issues and proposed improvement measures. In summary, the indicator system constructed in this study has high application value for rock climbing training and development, providing strong support for future training work.本研究旨在运用德尔菲法、问卷调查法、数理统计法以及专家意见征询等方法，构建国家职业资格攀岩初级指导员培训效果评价指标体系。该体系以柯式评价模型为基础，涵盖培训准备、学习及应用期，旨在提升评价的准确性。通过对攀岩指导员培训效果进行客观、全面的评价，能够及时发现培训过程中存在的问题和不足，进而有针对性地改进培训内容和方式，提升培训质量。研究成功建立了包含3项一级指标（培训背景、过程、结果评价）、7项二级指标和17项三级指标的体系，经检验，该体系对培训效果评价具有积极作用。进一步采用德尔菲法和层次分析法确定指标权重，建立综合评价模型，将培训效果划分为高、中、低三个发展潜力等级。实证研究表明，西南地区2023年攀岩初级指导员培训效果综合得分S=4.8316，属于高发展潜力地区，表明培训成效显著。同时，研究分析了培训存在的问题并提出改进措施。综上所述，本研究构建的指标体系在攀岩运动培训和发展方面具有较高的应用价值，能够为未来的培训工作提供有力支持。
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重点基金项目
