Abstract:
This paper constructs the database of listed companies in web celebrity
economic sector, analyzes the wealth effect brought by web celebrity economy
to listed companies by using event analysis method, and discusses the market
reaction to the joint efforts of listed companies of different industries, different
property rights and different scales. The results show that the web celebrity
cooperative information disclosure event has a positive impact on the market
value of listed companies in the short term, and there may be a phenomenon
of concept speculation, investors and regulators should be wary of the behavior
of concept speculation to cash out. Market reactions for companies of different
industries and sizes are also different. The positive reactions of Internet,
business services and apparel are relatively significant, and the degree and speed
of market reaction of large companies is higher than that of small companies
before and after the event.
本文构建网红经济板块上市公司数据库,利用事件分析法对网红经济给上市公司带来的财富效应进行分析,探讨市场对不同行业、不同产权属性、不同规模的上市公司携手网红的反应。结果表明,网红合作信息披露这一事件在短期内对上市公司市值有着正向影响,且可能存在概念炒作现象,投资者和监管机构应警惕炒作概念趁机套现的行为;市场对不同行业、不同规模的公司的反应也各不相同,互联网与商业服务类以及服装服饰类正向反应相对显著,且大公司在件日前后的市场反应程度和速度要高于小公司。