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浅谈财经报纸的发展趋势与个性化定位

On the Development Trend and Individuation Orientation of Financial Newspaper

Finance and Economics Focusing / 2021,3(4): 375-380 / 2021-11-02 568 612

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• Authors: 廖斌
• Information:

  河南财经大学，郑州

• Keywords:
  Newspaper; Development trend; Positioning
  报纸; 发展趋势; 定位
• Abstract: with economic development and the whole process of reform and opening up, economic class financial newspaper in the past 20 years, roughly experienced three different periods of development: the newspaper decides the development prospect of its market positioning, also verify the marketing success or failure, eventually determine the fate of newspaper brand, financial newspaper. 伴随着经济发展和改革开放的全过程，泛经济类的财经报纸在过去二十多年中，大体经历了三个不同的发展时期：报纸的定位决定着其市场的发展前景，也验证着营销的成败，最终决定报纸品牌的命运，财经报纸更是如此。
• DOI: https://doi.org/10.35534/fef.0304019c
• Cite: 廖斌．浅谈财经报纸的发展趋势与个性化定位［J］．财经聚焦，2021，3（4）：375-380．