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Authors:
王平
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Information:
湖南财政经济学院,长沙
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Keywords:
Financial media; Market positioning; The marketing strategy
财经媒体; 市场定位; 营销策略
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Abstract:
This paper makes a comparative analysis of the market positioning
of different types of financial newspapers in China, and discusses the key
marketing strategies for the development of financial newspapers.
本文对国内不同类型财经报纸的市场定位作了比较分析,并对财经报纸发展至为关键的营销策略作了探讨。
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DOI:
https://doi.org/10.35534/fef.0304020c
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Cite:
王平.浅谈财经媒体的市场定位与营销策略[J].财经聚焦,2021,3(4):381-386.