Keywords:
Financial media; Market positioning; The marketing strategy
财经媒体;市场定位;营销策略
Abstract:
This paper makes a comparative analysis of the market positioning
of different types of financial newspapers in China, and discusses the key
marketing strategies for the development of financial newspapers.
本文对国内不同类型财经报纸的市场定位作了比较分析,并对财经报纸发展至为关键的营销策略作了探讨。