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沪深国际酒店集团时空分布特征比较研究

Comparative Study on Characteristics of Temporal and Spatial Distribution of Shanghai and Shenzhen International Hotel Group

Frontiers of Management / 2020,2(1): 1-26 / 2020-01-03 4585 7880

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• Authors: 朱计微 万晓洁 金瑾 邹光勇*
• Information:

  上海商学院酒店管理学院，上海

• Keywords:
  International hotel group; Spatial and temporal distribution; Influencing factors; Brand level
  国际酒店集团; 时空分布特征; 影响因素; 品牌层级
• Abstract: This paper takes Shanghai and Shenzhen as the research objects. Through a comparative study of the distribution and development of international hotel groups, the paper can derive the characteristics and laws of their spatial and temporal distribution, and explore the factors affecting the development of Shanghai and Shenzhen international hotels. The main research conclusions are listed as follows: ① The spatial distribution characteristics of Shanghai and Shenzhen international hotels are similar, and they are mainly upscale hotel brands. However, the overall trend of temporal distribution changes is different. In particular, the number of new hotels in the central area of Shanghai increased sharply and then decreased, but it has been increasing slightly in Shenzhen; ② The number of Shenzhen International hotels is relatively small, but the expansion is fast; ③ The transportation and exhibition factors have a great impact on the spatial distribution of Shanghai and Shenzhen international hotels. The main research suggestions are: firstly, the government should reasonably control the number of hotels in downtown areas, and appropriately introduce incentive policies to strengthen the construction of international hotels in the suburbs and peripheral areas; secondly, hotel groups can follow brand positioning, urban planning and macroeconomics and political events to choose the most appropriate time and place to enter, especially to establish urban traffic and exhibition monitoring indicators. 本文以上海和深圳两个一线城市为研究对象，通过对国际酒店集团分 布及发展扩张的比较研究，得出其时空分布特征和规律，探究影响沪深国际酒 店发展的因素。主要研究结论如下：①沪深国际酒店空间分布特征类似，且均 以高端酒店品牌为主，但时序分布变化总体趋势不同，尤其上海市中心地带新 增酒店数先大幅增加而后减少，而深圳则一直保持小幅增加；②深圳国际酒店 数量相对较少，但扩张速度很快；③交通及会展因素对深沪国际酒店空间分布 的影响均大。主要研究建议有：第一，政府应合理地把控市中心地区酒店数量， 并适当出台鼓励政策，加强近郊及外围地区国际酒店建设；第二，酒店集团可以按照品牌定位、城市规划及宏观经济、政治事件等选择最为合适的时间与地 点入驻，尤其是要建立城市交通及会展监测指标。
• DOI: https://doi.org/10.35534/fm.0201001
• Cite: 朱计微，万晓洁，金瑾，等．沪深国际酒店集团时空分布特征比较研究［J］．管理前沿，2020，2（1）：1-26．
  https://doi.org/10.35534/fm.0201001