On the Market Positioning and Marketing Strategy of Financial Media

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Economics & Management > The Review of Finance and Economics > Details

浅谈财经媒体的市场定位与营销策略

The Review of Finance and Economics / 2021,3(4): 381-386 / 2021-11-02 look

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Authors: 王平
Information:
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湖南财政经济学院，长沙
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Keywords:
Financial media; Market positioning; The marketing strategy

财经媒体; 市场定位; 营销策略
Abstract: This paper makes a comparative analysis of the market positioning of different types of financial newspapers in China, and discusses the key marketing strategies for the development of financial newspapers. 本文对国内不同类型财经报纸的市场定位作了比较分析，并对财经报纸发展至为关键的营销策略作了探讨。
DOI: https://doi.org/10.35534/fef.0304020c
Cite: 王平．浅谈财经媒体的市场定位与营销策略［J］．财经聚焦，2021，3（4）：381-386．