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媒体对企业经济的影响分析

Analysis of the influence of media on enterprise economy

The Review of Finance and Economics / 2020,2(1): 1-7 / 2020-04-20 5997 4270

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• Authors: 窦东升
• Information:

  成都理工大学，成都 ​

• Keywords:
  The media; Enterprise economic
  媒体; 企业经济
• Abstract: From the perspective of development, media and enterprises have a win- win relationship. Sincere cooperation between the two sides is an important force to promote China's economic take-off. The influence of media on the economic development of enterprises is mainly reflected in the following aspects: packaging the entrepreneurs as public figures and selling them out; Seize the hot news planning enterprise public image; Establish a new communication platform for enterprises in cyberspace; In the process of information dissemination to create excellent corporate culture; Media scrutiny makes companies stronger. 从发展的眼光来看，媒体与企业是一种共赢的关系，双方的精诚合作， 是推动中国经济腾飞的重要力量。媒体对企业经济发展的影响主要体现在：把 企业家包装成公众人物推销出去；抓住热点新闻策划企业公众形象；在网络空 间建立企业新的传播平台；在信息传播过程中创造优秀的企业文化；媒体舆论 监督让企业更强健。
• DOI: https://doi.org/10.35534/fef.0201001c
• Cite: 窦东升．媒体对企业经济的影响分析［J］．财经聚焦，2020，2（1）：1-7．