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浅析乡村零售业的发展

Analysis of the Development of Rural Retail

乡村振兴研究 / 2022,4(3)：105-112 / 2022-08-08 344 306

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• 作者： 张婷     
• 单位：

  辽宁农业职业技术学院，营口

• 关键词： 商品零售；零售业态；乡村市场
• Commodity retail; Retail format; The rural market
• 摘要： 零售业是反映一个国家和地区经济运行状况的重要指标。文章在进行深入分析研究的基础上，结合乡村零售业自身的特点，提出了若干解决问题的基本路径和对策建议，即“增强农民增收的渠道”，“推动乡村人群的消费观念转变”，“落实中央政府的惠民政策”，“改革既有的市场结构引入新的零售业态”，“完善和管理传统的集会”等，从而构建起体系化和科学化的乡村零售业，推动乡村零售业健康发展。
• The retail trade is an important indicator to reflect the economic operation of a country and region. Article on the basis of in-depth analysis and study, combined with the characteristics of rural retail business, put forward several basic path and countermeasures to solve the problem, namely “increase farmers’ income channel”, “driving rural people’s consumption idea change”, “the implementation of the central government huimin policy”, “reform the existing market structure to introduce new retail formats”. “Perfect and manage the traditional gathering”, so as to build a systematic and scientific rural retail industry, and promote the healthy development of rural retail industry.
• DOI： https://doi.org/10.35534/rvr.0403010c
• 引用： 张婷．浅析乡村零售业的发展［J］．乡村振兴研究，2022，4（3）：105-112．