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文旅融合背景下乡村旅游助力共同富裕路径研究 ——以桐庐瑶琳镇为例

District Research on the Path of Rural Tourism Helping Common Prosperity under the Background of Tourism Integration —A Literature Review of Yaolin Town; Tonglu as an Example

乡村振兴研究 / 2023,5(3)：1-11 / 2023-05-30 151 217

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• 作者： 李春燕      江盈盈     
• 单位：

  浙江工商大学杭州商学院，杭州

• 关键词： 文旅融合；乡村旅游；共同富裕
• Cultural-tourism integration; Rural tourism; Common prosperity
• 摘要： 实现共同富裕是社会主义现代化发展的核心诉求，而乡村文旅产业融合发展可以有效提升村民的经济水平，有助于全方位实现共同富裕。本文以杭州市桐庐县瑶琳镇为例，通过实地调研和深入访谈探究瑶琳镇乡村旅游发展现状和共同富裕示范区建设基本情况，总结其发展特色。研究得出瑶琳镇乡村旅游注重融合发展特色产业，通过改善生态环境打造美丽乡村，以IP赋能体育赛事，并创新休闲旅游方式、深化文旅产业融合发展路径，从经济、生态、文化等方面共同推动共同富裕的实现。
• In recent years, the study of the model and path of common prosperity has become an important topic of socialist modernization, and the development of rural tourism industry can effectively improve the economic level of villagers, contribute to the all-round realization of common prosperity. Taking Yaolin Town, Tonglu County, Hangzhou City as an example, this paper makes an empirical study on the development of rural tourism in Yaolin Town by means of literature review, on-the-spot investigation and interviews, so as to understand the basic situation of the construction of the demonstration area of common prosperity, analyze the reasons for its success. The results show that rural tourism in Yaolin town pays attention to the integration of industry and development of characteristic industries, creates beautiful countryside by improving ecological environment, and deepens the integration of cultural industry and tourism industry, from the economic, ecological and cultural aspects to promote the realization of common prosperity.
• DOI： https://doi.org/10.35534/rvr.0503001
• 引用： 李春燕，江盈盈．文旅融合背景下乡村旅游助力共同富裕路径研究——以桐庐瑶琳镇为例［J］．乡村振兴研究，2023，5（3）：1-11．