短视频消费对中青年奢侈品群体购买意愿、幸福感的影响研究
Research on the Impact of Short Video Consumption on the Purchase Intention and Happiness of the Young and Middleaged Luxury Consumption Group
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- Keywords: Short-video addiction; Purchase intention; Life satisfaction; Psychological distance; Mediating role短视频成瘾; 购买意愿; 生活满意度; 心理距离; 中介作用
- Abstract: This study aims to explore the impact of short-video addiction on consumers’ purchase intention and life satisfaction, and analyze the mediating role of psychological distance. Data were collected through questionnaire surveys and empirical analysis was conducted using the structural equation model. The research results show that: (1) Shortvideo addiction significantly positively affects consumers’ purchase intention; (2) Short-video addiction significantly improves users’ life satisfaction; (3) Psychological distance plays a partial mediating role between short-video addiction and purchase intention, but the mediating effect between short-video addiction and life satisfaction is not significant. This study not only enriches the theoretical research on the use of new media and consumer behavior, but also provides an empirical basis for platforms to optimize marketing strategies, and at the same time provides practical inspiration for guiding users to use short videos reasonably and improve digital well-being.本研究旨在探究短视频成瘾对消费者购买意愿及生活满意度的影响，并剖析心理距离在其中的中介作用。通过问卷调查法收集数据，运用结构方程模型开展实证分析。研究结果表明：（1）短视频成瘾显著正向影响消费者购买意愿；（2）短视频成瘾能够显著提升用户的生活满意度；（3）心理距离在短视频成瘾与购买意愿之间起部分中介作用，但在短视频成瘾与生活满意度之间的中介效应未达显著水平。本研究不仅丰富了新媒体使用与消费者行为领域的理论研究，还为短视频平台优化营销策略提供了实证依据，同时为引导用户合理使用短视频、提升数字福祉提供了实践启示。
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Funding
家庭环境对大学生抑郁情绪的影响： 宿舍人际关系和心理韧性的链式中介作用
The Impact of Family Environment on Depression among College Students: The Chain Mediating Effect of the Interpersonal Relationship of Dormitory and Psychological Resilience
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- Keywords: Family environment; Interpersonal relationship of dormitory; Psychological resilience; Depression家庭环境; 宿舍人际关系; 心理韧性; 抑郁情绪
- Abstract: To investigate the role of the chain mediation of interpersonal relationships and psychological resilience in dormitories in the influence of family environment on depression among college students. This study conducted a questionnaire survey on 331 undergraduate students and found that there was a significant negative correlation between family environment and interpersonal relationships in dormitories, as well as depression, and a significant positive correlation with psychological resilience; There is a significant negative correlation between interpersonal relationships and psychological resilience in dormitories, and a significant positive correlation with depression. There is a significant negative correlation between psychological resilience and depression. Family environment can significantly negatively predict depression. Conclusion: Dormitory interpersonal relationships and psychological resilience play a chain mediating role in the impact of family environment on depression among college students.为探讨宿舍人际关系和心理韧性的链式中介在家庭环境对大学生抑郁情绪影响的作用。本研究以331本科大学生为研究对象开展问卷调查，结果发现：家庭环境和宿舍人际关系、抑郁情绪呈显著负相关，和心理韧性呈呈显著正相关；宿舍人际关系和心理韧性呈显著负相关，和抑郁情绪呈显著正相关。心理韧性和抑郁情绪呈显著负相关。家庭环境能显著负向预测抑郁情绪。结论：宿舍人际关系和心理韧性在家庭环境对大学生抑郁情绪的影响中起到了链式中介作用。
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