Keywords: China Daily; SARS; COVID-19; proximization strategies; metonymic words
Abstract: This paper describes a study built on a small corpus based on China Daily’s coverage of SARS and COVID-19 and analyzes the proximization strategies and metonymic words used on the spatial, temporal, and axiological axes. The study findsthat the two public health emergencies’ coverage at differenttimes utilizes a large number of proximization strategies and metonymic words. The differenceis that the COVID-19 news draws upon significantlymore proximization strategies than the SARS news. The findingssuggest that from SARS to COVID-19, Chinese media have accumulated substantial experience in practice and have become increasingly professional in their reporting. Specifically, during the COVID-19 outbreak, they were more skillful at employing discursive strategies to guide the public to respond to the central government’s call for anti-epidemic actively and capitalizing on discursive strategies to establish a harmonious atmosphere for all individuals to combat the epidemic and enhance the determination and cohesion in the fight.
Keywords: critical cognitive analysis; gender metaphor; modern Chinese fiction; sexism/gender discrimination
Abstract: Gender metaphors used in literary works are not merely
ornamental linguistic or rhetorical devices, but are more importantly,
ideological cognitive tools that exploit the readers’ search for cognitive
efficiency, often giving rise to covertly sexist interpretations. However, gender
metaphor has received relatively little attention in Chinese literary discourse
studies. Based on a self-built corpus of ten modern Chinese fictions that
consists of around 1,470,640 words, this paper aims first to identify gender
metaphorical expressions in mainstream literary works during a special
historical era (the Republican Era: 1912–1949), and then, by analyzing gender
metaphors via a critical cognitive analysis framework, to reveal the
underlying social and cultural ideologies so as to increase the consciousness
of readers’ critical reading.