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Art Design and Science
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ISSN Online:2789-0147
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黄鹤楼文创产品设计探索
Exploration on Cultural and Creative Product Design of Yellow Crane Tower
- Authors: 郑伶俐 杨宇航
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Information:
武汉工程大学艺术设计学院，武汉
- Keywords: Yellow crane tower; Cultural and creative products; Traditional culture; Modern science and technology 黄鹤楼；文创产品；传统文化；现代科技
- Abstract: Known as “the first floor of the world”, the Yellow Crane Tower is a historical treasure handed down from the thousand-year culture of Jingchu. However, completely disjointed from its market potential, the yellow Crane Tower scenic spot produces some homogenized and monotonous low-quality souvenirs or replicas of the image of the Yellow Crane Tower itself, and lacks high-quality cultural and creative products to provide image support and publicity media for the scenic spot. Improve yellow crane tower, and the quality of the product, inheriting fine traditional culture of the yellow crane tower is the main purpose of my research, using the onthe-spot investigation, literature research and field research methods to analyse yellow crane tower scenic spot and product status quo and problems, draw conclusions, to fully learn from successful cases, combined with modern science and technology, to keep pace, Design high quality cultural and creative products full of cultural connotation of yellow Crane Tower 素有“天下江山第一楼”之称的黄鹤楼，是荆楚大地千年文化流传下来的历史瑰宝。但与其市场潜力完全脱节的是，黄鹤楼景区所出品的都是一些同质化、千篇一律的低质量纪念品或者是黄鹤楼本身形象的复制品，缺少高质量的文创产品来为景区做好形象支撑和宣传媒介。提升黄鹤楼文创产品质量、传承黄鹤楼优良传统文化是我研究的主要目的，运用实地考察、文献研究和实地调研的方法来深入分析黄鹤楼景区文创产品现状以及问题，从中得出结论，要充分借鉴成功案例，结合现代科技、紧跟时代步伐，设计出饱含黄鹤楼文化内涵的优质的文创产品。
- DOI: https://doi.org/10.35534/ads.0101018
- Cite: 郑伶俐，杨宇航．黄鹤楼文创产品设计探索［J］．艺术设计与科学，2021，1（1）：138-146．
