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A Study on Emotional Resonance of the Short Drama Escape from the British Museum Based on Multimodal Analysis
- Authors: Xin Jiang Huiqiong Duan
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Information:
Nanchang Hangkong University, Nanchang, China
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Keywords:
Multimodal Discourse Analysis; Visual Grammar; Online Short Drama; Emotional Resonance; Cultural Communication
- Abstract: Using Zhang Delu’s multimodal discourse analysis framework, this paper investigates the modal synergy and emotional resonance construction mechanism of the online short drama Escape from the British Museum from four levels: culture, context, content and expression. The results show that the cultural layer embeds “cultural relics home” into the collective memory. The context layer makes the narrative everyday through “blood title + civilian scene.” The content layer combines the desire to return home with perceptible audio-visual stimulation. The expression layer anchors the identity with “family.” The resonance between linguistic and non-linguistic modalities drives the audience to shift from cognitive recognition to emotional identification. Multiple modalities interact collaboratively, forming emotional peaks. This interaction connects with the audience’s social practice (likes, retweets, topic participation) to complete the emotion-behavior closed loop. This model reveals the role of multimodal synergy in promoting audience emotional resonance.
- DOI: https://doi.org/10.35534/lin.0704030 (registering DOI)
- Cite: Jiang, X., & Duan, H. Q.(2025). A Study on Emotional Resonance of the Short Drama Escape from the British Museum Based on Multimodal Analysis. Linguistics, 7(4), 269-280.
