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新媒体新闻评论为主流媒体融合发展赋能

New Media News Comments Empowers the Development of Media Convergence

China News Review / 2020,1(1): 13-19 / 2020-10-26 823 738

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• Authors: 王京     
• Information:

  中央广播电视总台总编辑室

• Keywords: New media news comments; Communication; Influence; Guidance and credibility 新媒体新闻评论；传播力；影响力；引导力；公信力
• Abstract: In recent years, the mainstream media has further strengthened the guidance of public opinion on the new media side under the premise of the increasing number of online news users and the strengthening guidance of the national competent authorities. The new media comment column was originally born in the new media end. It spreads the voice of the mainstream media in various forms, such as public accounts, comments, short videos of theme comments, etc., to win the attention of the audience. Its diversified operation mode continuously improves the communication power of mainstream media in the new media end, and wins the recognition of new media users while obtaining extensive secondary communication, which helps the mainstream media further strengthen the communication, guidance and credibility of the new media. In the process of deep integration of mainstream media, news comment column of new media has become an important content product for mainstream media to guide network public opinion. 近年来，主流媒体在网络新闻用户规模不断攀升、国家主管部门加强引导的前提下，进一步强化新媒体端舆论引导力度。新媒体评论专栏原生于新媒体端，以公众账号、评论稿件、主题评论短视频等多种样态传播主流媒体声音，带着自主观点的鲜活评论内容形成新媒体端自主品牌，赢得受众关注。其多样化运营模式分众传播、有效覆盖，不断提升主流媒体在新媒体端的传播力，并在获得广泛二次传播的同时赢得了新媒体用户的认可，助力主流媒体进一步强化在新媒体端传播力、引导力、公信力。在主流媒体的媒体深度融合进程中，新媒体新闻评论专栏成为主流媒体引导网络舆论的重要内容产品。
• DOI: https://doi.org/10.35534/cnr.0101002
• Cite: 王京．新媒体新闻评论为主流媒体融合发展赋能［J］．中国新闻评论，2020，1（1）：13-19．