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省级退役军人事务系统官微传播 效果研究

Research on Official WeChat Public Platform of Provincial Veterans Affairs Transaction System’s Disseminator Influence

China News Review / 2021,2(4): 61-69 / 2021-12-01 570 567

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• Authors: 肖利花     
• Information:

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• Keywords: Provincial Veterans; Official WeChat; Disseminator Influence 省级退役军人；官微；传播效果
• Abstract: The Official WeChat public platform of Veterans Affairs transaction system (Official WeChat) is the main field to develop the political education programs of veterans. It has important functions such as ideological guidance, imformation transfer, interaction, opinions leading, and so on. Analyzing the 2311 articles pushed by 31 Official WeChat of provincial administrative region in China with content analysis and quantitative analysis, this article analysed the effects of some factors as publish content, position, time, frequency, quantities, etc to disseminator influence. This article discussed the way promoting the disseminator influence of the Official WeChat public platform of Veterans Affairs transaction system from content construction, team development, interaction and so forth. 退役军人事务系统官方微信公众平台（以下简称“官微”）是开展退役军人思想政治教育的主要阵地，具有思想引领、信息传递、互动交流和舆论引导等重要功能。本文通过对全国 31 个省级行政区的退役军人事务系统官微 2021 年 3 月份推送的 2311 篇文章进行内容分析和定量受众分析，分析了发布内容、推送位置、时段、发布频率、推送数量等因素对传播效果的影响，从内容建设、队伍建设和互动交流等方面探讨了提升退役军人系统官微传播效果的途径。
• DOI: https://doi.org/10.35534/cnr.0204006
• Cite: 肖利花．省级退役军人事务系统官微传播效果研究［J］．中国新闻评论，2021，2（4）：61-69．