Keywords:
Coterie Journals; Medium Properties; Communication Methods; The Crescent Moon
同人期刊;媒介性质;传播方式;《新月》
Abstract:
Coterie Journals, typically represented by the Crescent Moon, are tantamount to “Coterie
Media”, namely an independent, autonomous and folk “collective medium” in comparison with a highly
systemized and entrepreneurial medium. The coterie journals, especially those affiliated with the new
cultural and literary associations, are endowed with their own characters in terms of medium properties
and communication methods: firstly, comparatively independent ownership and management;
secondly, an editorial regime combining collectivity and individuality; thirdly, elitism associated with
distinct communication subjects; fourthly, highly-screened audience and its sub-collectivity.
以《新月》月刊为典型代表的“同人期刊”可谓之为“同人媒介”——一种与高度组织化、企业化媒介相对而言的,具有自主、自治和民间色彩的“群体性媒介”。在媒介性质和传播方式方面,“同人期刊”,尤其是新文化文学阵营的“同人期刊”有其自身的特点:一是相对独立的所有权和经营机制;二是群体性和个体性共存的编辑制度;三是传播主体浓厚的精英色彩;四是受众高度的被选择性和次群体化。