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回避与强调：正常化理论视角下残疾人 媒介形象研究 ——以《人民日报》典型报道为例

Avoidance and Emphasis: Research on the Media Image of the Disabled from the Perspective of Normalization Theory —Take a Typical Report of People’s Daily for Example

China News Review / 2022,3(1): 55-69 / 2022-02-10 500 642

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• Authors: 邱立楠 徐建航
• Information:

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• Keywords:
  People with disabilities; Typical report; Normalization theory; Media image
  残疾人; 典型报道; 正常化理论; 媒介形象
• Abstract: Typical report is a form of news reporting with Chinese characteristics, which has a high role of example demonstration and social integration. The article takes the typical reports of people with disabilities from 2010-2020 in the People’s Daily as a research sample, combined with Bent Nier’s normalization theory, from the sample number of news reports, publication location, article topics, identities of typical characters, and disabilities Quantitative statistics are made on dimensions such as the type of news report, the tendency of news reports, and news keywords.In addition, the article also uses the random number table method to extract a sample of reports and conduct qualitative analysis from the topic structure at the macro level and the vocabulary style at the micro level. Finally, the article combines the results of quantitative and qualitative analysis to further explore the normalization theory and the media image of persons with disabilities. The study concludes that under the guidance of macroeconomic policies and other factors, persons with disabilities are mostly positive and positive in typical reports. The media image of China, and the reports mostly focus on the normalization of its economic conditions, which is inconsistent with the eight major aspects of measuring whether the disabled have achieved normalization. 典型报道，是一种具有中国特色的新闻报道形式，拥有高度的榜样示范和社会整合作用。文章以2010—2020 年《人民日报》关于残疾人的典型报道为研究样本，结合本特·尼耶的正常化理论，从新闻报道的样本数量、发表位置、文章议题、典型人物的身份、残疾的类型、新闻报道的倾向性、新闻关键词等维度进行定量统计。此外，文章还利用随机数表法，抽取了一份报道样本，从宏观层面的主题结构和微观层面的词汇风格进行定性分析。最后，文章结合定量和定性分析的结果，对正常化理论和残疾人媒介形象问题做了进一步的探讨，研究认为在宏观政策等因素的主导下，残疾人在典型报道中多是正面、正能量的媒介形象，且报道多聚焦于其经济条件的正常化，这与衡量残疾人是否实现“正常化”的八大方面背离。
• DOI: https://doi.org/10.35534/cnr.0301007
• Cite: 邱立楠，徐建航．回避与强调：正常化理论视角下残疾人媒介形象研究——以《人民日报》典型报道为例［J］．中国新闻评论，2022，3（1）：55-69．