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原创类文化节目《国家宝藏》的文本分析及传播力研究

Text Analysis and Communication Research of Original Cultural Programs

China News Review / 2022,3(1): 37-45 / 2022-02-10 486 1696

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• Authors: 张静 李雯娜 陈舒琪
• Information:

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• Keywords:
  Original cultural variety show; “National Treasure”; Communication power
  原创类文化综艺节目; 《国家宝藏》; 传播力
• Abstract: Since 2015, a group of original cultural variety shows represented by “National Treasure” have come to the fore, getting rid of the shackles of entertainment and superficiality. Keeping the green word “National Treasure” has made great efforts in text, channels, main body, program, etc., built with excellent traditional culture as the core content, absorbed in interactive traffic, and carried out differentiated communication, showing a strong humanistic feelings and bringing to The audience’s direct attention to the cultural washing of the soul has become the connotation of the era of traditional culture, exploring the feasibility of large-scale cultural dissemination, and focusing on improving the popularity of original traditional cultural programs, which is of great significance for improving public literacy and forming social morality. 2015 年来，以《国家宝藏》为代表的一批原创类文化综艺节目脱颖而出，在文本、渠道、主体、程式等方面下功夫，以优秀传统文化为内核打造内容，以互动形式吸纳流量，进行差异化传播，显现出浓浓的人文情怀，带给受众文化洗涤，成功赋予传统文化时代内涵，探索了大规模文化传播的可行性。原创类传统文化节目的走红，对于提升公众素养、形成社会公德，具有重要意义。
• DOI: https://doi.org/10.35534/cnr.0301005
• Cite: 张静，李雯娜，陈舒琪．原创类文化节目《国家宝藏》的文本分析及传播力研究［J］．中国新闻评论，2022，3（1）：
  37-45．