国际中文开源期刊平台

短视频的土味文化与乡村想象：以“你的寒王”快手号为例

Countrified Culture and Rural Imagination on Kwai Platform: Take “Han wang” as an Example

中国新闻评论 / 2022,3(1)：10-16 / 2022-02-10 266 495

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• 作者： 洪长晖      姜伊婷     
• 单位：

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• 关键词： 短视频；土味文化；乡村想象；“你的寒王”
• Short video; Countrified culture; Rural imagination; Han wang
• 摘要： 短视频的发展正如日中天。在海量的视频作品中，有一类主打土味的视频创作者引起广泛关注，快手平台上的“你的寒王”就是这样一个账号。该账号发布的百余条视频作品，无一例外地以特有的话语和行为符号，在刻板的场景中展开简单的故事，有意识地构建和传播土味文化。不过，值得注意的是，这些短视频作品中所呈现的土味和激发的乡村想象，一方面被挪用为创作者对主流文化的“底层抗争”姿态，另一方面则扭曲了现实的乡村生活场景。在面临发展困境的同时，这些土味视频创作者需要重新发掘和利用互联网的各种有效潜能。
• The development of short video is very rapid. In the massive video works, there is a rustic video creator who has attracted wide attention. The “Han wang” on Kwai platform is such an vlogger. More than 100 video works released by the vlogger, without exception, have a simple story in the stereotyped scenes with special words and behavioral symbols, consciously constructing and disseminating the rustic culture. However, it is worth noting that the rural imagination presented in these short videos are misappropriated as a “bottom struggle” attitude towards the mainstream culture, while on the other hand, they distort the realistic rural life scenes. Faced with the dilemma of development, these local video producers need to rediscover and utilize all kinds of effective potentials of the Internet.
• DOI： https://doi.org/10.35534/cnr.0301002
• 引用： 洪长晖，姜伊婷．短视频的土味文化与乡村想象：以“你的寒王”快手号为例［J］．中国新闻评论，2022，3（1）：10-16．