国际中文开源期刊平台

事件•环境•关系： 精准扶贫电视公益节目我们在行动的情境叙事

Event· Environment· Relation: Situational Narrative of Targeted Poverty Alleviation TV Public Welfare Program We Are in Action

中国新闻评论 / 2022,3(2)：56-65 / 2022-05-05 281 351

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• 作者： 徐锐     
• 单位：

  -

• 关键词： 《我们在行动》；精准扶贫；情境叙事
• We are in action; Targeted poverty alleviation; Situational narrative
• 摘要： 上海东方卫视的《我们在行动》是全国首档精准扶贫电视公益节目，围绕一项项真实的扶贫任务，运用情境叙事三元素深描城乡融合场景中的乡土生活；采用星素结合的节目元素设计，将明星、企业家和农民等多元参与主体置于种种非常规的“情境”考验关头；深度挖掘扶贫核心事件和非核心事件，多维展现脱贫攻坚全景风貌。节目坚持以人为本，聚焦情感互动、呼唤家乡情结，力图从思想性、专业性、故事性等层面提升主流电视媒体的社会责任和文化担当，实现电视公益节目的传播价值。
• We Are in Action is the first targeted poverty alleviation TV charity program in China. It focuses on real poverty alleviation tasks and uses three elements of situational narrative to deeply describe the rural life in the urban-rural integration scene. It puts multiple participants such as celebrities, entrepreneurs and farmers at the test of various unconventional “situations”. It deeply excavates core and non-core events of poverty alleviation and presents a multi-dimensional panorama of poverty alleviation. The program adheres to people-oriented, focuses on emotional interaction and strives to improve the social responsibility and cultural responsibility of mainstream TV media from the perspectives of ideology, professionalism, and storytelling. It realizes the communication value of TV public welfare programs.
• DOI： https://doi.org/10.35534/cnr.0302005
• 引用： 徐锐．事件·环境·关系：精准扶贫电视公益节目《我们在行动》的情境叙事［J］．中国新闻评论，2022，3（2）：
  56-65．