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中国纪录片国际传播的现状及路径探索与创新——以自然类纪录片为例

The Present Situation and Path Exploration and Innovation of International Communication of Chinese Documentary —Take Nature Documentaries as an Example

China News Review / 2022,3(4): 90-97 / 2022-11-15 1735 841

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• Authors: 张昌旭      张旭      常心睿     
• Information:

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• Keywords: Chinese documentary; International dissemination; Cultural discount; Nature documentary 中国纪录片；国际传播；文化折扣；自然类纪录片
• Abstract: For a long time, due to many factors, the West’s perception of China’s national image is often negative, and international communication is still stuck in “cultural discount”. Practice shows that documentary is the most realistic, three-dimensional, and comprehensive form of culture and art to show China, which is both intellectual, artistic, educational and entertaining. Among them, nature documentaries, which are less topical, have natural advantages in international communication, and can be regarded as the main force of current and future international communication. Taking nature documentaries as an example, this paper discusses the current situation of international communication of Chinese documentaries, the exploration of paths and related innovative strategies, and provides a reference for Chinese cultural “going out” project. 长期以来，受诸多因素影响，西方对中国国家形象的认知往往为负面，国际传播仍然困于“文化折扣”。实践表明，纪录片是最为真实、立体、全面地展示中国的一种文化艺术形式，兼具知识性、艺术性、教育性和娱乐性。其中以时政性偏弱的自然纪录片在国际传播中具有天然传播优势，可视为当前和未来国际传播的主力军。本文以自然类纪录片为例，探讨了中国纪录片国际传播的现状、路径探索及相关创新策略，为中国文化“走出去”工程提供借鉴。
• DOI: https://doi.org/10.35534/cnr.0304010
• Cite: 张昌旭，张旭，常心睿．中国纪录片国际传播的现状及路径探索与创新——以自然类纪录片为例［J］．中国新闻评论，2022，3（4）：90-97．