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传播仪式观视阈下网络哀悼行为探析——以科比逝世相关微博为例

An Analysis of Online Mourning Behavior from the Perspective of Ritual View of Communication —Take Kobe’s Death Related Tweets as an Example

中国新闻评论 / 2023,4(1)：24-34 / 2023-02-13 351 199

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• 作者： 石永军      刘元     
• 单位：

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• 关键词： 网络哀悼；传播仪式观；科比逝世；社交媒体
• Internet mourning; Communication ritual view; Kobe’s death; Social media
• 摘要： 随着数字技术与社交媒体的发展，使得传统私密化的死亡与悼念形态进入公共空间，社交媒体中对公众人物的网络哀悼也成为备受关注的媒介事件。本文以科比逝世相关微博内容及评论为样本，在詹姆斯·凯瑞“传播仪式观”的理论框架下，分析在社交媒体中网络哀悼行为的实践过程及其文化价值。研究发现：在社交媒体为网络哀悼建构的仪式场域中，主流媒体的仪式感召与多元的仪式符号共同书写了网民独特的群体记忆，最终人们实现了自我情感的表达共享、对社会关系的良好维护，以及进一步推动人们对体育文化与体育精神的认同，对于我国体育文化的建设也具有重要的意义。
• With the development of digital technology and social media, the traditionally private form of death and mourning have entered the public space, and online mourning for public figures in social media has become a highly publicized media event. This paper analyzes the practice of online mourning in social media and its cultural value under the theoretical framework of James W.Carey “ritual view of communication” by taking the content and comments of microblogs related to Kobe’s death as samples. The study found that in the ritual field constructed by social media for online mourning, the ritual call of mainstream media and multiple ritual symbols jointly write the unique group memory of Internet users, and eventually people realize the sharing of self-expression, good maintenance of social relations, and further promote people’s identification with sports culture and sports spirit, which also has important significance for the construction of sports culture in China.
• DOI： https://doi.org/10.35534/cnr.0401004
• 引用： 石永军，刘元．传播仪式观视阈下网络哀悼行为探析——以科比逝世相关微博为例［J］．中国新闻评论，2023，4（1）：24-34．