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政府沟通“镣铐”下的 百年英国公益广告史

A Century of British PSA History under the “Shackles” of Government Communication

China News Review / 2023,4(2): 128-135 / 2023-05-18 441 578

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• Authors: 应铭 初广志
• Information:

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• Keywords:
  Public service advertising; Public information film; Government communication; COI
  公益广告; 公共信息影片; 政府沟通; 中央信息办公室
• Abstract: UK is one of the earliest countries in which PSAs originated and has developed a mature and unique mode of operation. By reviewing the development of PSAs in the UK over the past century and analyzing the changes of operating department and the characteristics of PSAs in different historical periods, we find that the development of PSAs in the UK has been influenced by multiple factors, including the political environment, media environment, and factors inside and ouside the opearating organization. 英国是公益广告发源较早的国家之一，形成了成熟且独特的运作模式。通过回顾百年来英国公益广告的发展历程，分析不同历史时期的主体部门的变迁和公益广告呈现的特征，发现英国公益广告受到政治环境、媒介环境、机构内外多重因素影响下的发展脉络。
• DOI: https://doi.org/10.35534/cnr.0402012
• Cite: 应铭，初广志．政府沟通“镣铐”下的百年英国公益广告史［J］．中国新闻评论，2023，4（2）：128-135．