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法治传播视域下不同社交媒体平台普法宣传效果提升研究 ——以《民法典》的传播实践为例

Research on the Enhancement of the Effectiveness of Law Popularization and Publicity on Different Social Media Platforms under the Perspective of Legal Communication —Take the Dissemination Practice of the Civil Code as an Example

中国新闻评论 / 2023,4(4)：91-101 / 2023-11-28 75 78

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• 作者： 石婷婷      肖思远      董玮佳     
• 单位：

  中南财经政法大学，武汉

• 关键词： 法治传播；普法宣传；社交媒体平台
• Propagate of rule of law; Law popularization and publicity; Social media platforms
• 摘要： 互联网时代的到来和手机等移动终端的大量普及不仅为社交媒体平台的发展提供了必要的技术支撑和海量的用户资源，同时也向新时期的普法宣传工作发出了新的挑战，提供了新的契机。因此如何利用社交媒体平台提升公民对我国法律法规的知晓度、法治理念的认同度和法治实践的参与度，激发全社会尊法学法守法用法的自觉性和主动性，成为法治中国建设进程中亟待解决的重要议题。《民法典》的颁布是我国法治建设道路上具有里程碑意义的事件。本文选择《民法典》在微博、微信、抖音、B站与知乎五个主流社交媒体平台中的普法宣传实践作为主要研究对象，以期从中探寻能够切实提升普法宣传效果的可行之路。
• The advent of the Internet era and the popularity of mobile phones and other mobileterminals have not only provided the necessary technical support and massive user resources forthe development of social media platforms, but have also issued new challenges and provided newopportunities for the law popularization and publicity in the new era. Therefore, it has become animportant issue to be addressed in the process of building China’s rule of law that how to use socialmedia platforms to enhance citizens’ awareness of China’s laws, their recognition of the philosophyof the rule of law and their participation in the practice of the rule of law, and to stimulate the wholesociety to respect, learn and abide by the law and take the initiative. The promulgation of the Civil Codeis a milestone event on the road to building the rule of law in China. In this paper, we have chosenthe practice of popularizing the Civil Code on five mainstream social media platforms, namely Weibo,WeChat, ShakeYin, B-site and Zhihu, as the main object of study, in order to find a feasible way toeffectively improve the effect of popularizing the law.
• DOI： https://doi.org/10.35534/cnr.0404009
• 引用： 石婷婷，肖思远，董玮佳．法治传播视域下不同社交媒体平台普法宣传效果提升研究——以《民法典》的传播实践为例［J］．中国新闻评论，2023，4（4）：91-101．