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媒体融合语境下新媒体评论的特征初探

A Preliminary Study on the Characteristics of New Media Commentary in the Context of Media Convergence

China News Review / 2024,5(2): 1-17 / 2024-05-28 320 311

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• Authors: 徐兆荣     
• Information:

  中南财经政法大学，武汉

• Keywords: Media convergence; New media news commentary; Characteristics research 媒体融合；新媒体新闻评论；特征研究
• Abstract: Examining news commentary in the new media era, it can be found that new media newscommentary not only inherits the fine tradition and normative requirements of news commentarysince the emergence of modern journalism, but also presents some new and unique characteristics. It ismainly reflected in: the integration of multi-media, the flexibility and multi-understanding of emojis,the extension and interactivity of readers' communication, the cross-integration of topic setting, theflexibility and guidance of seeking consensus, and the appropriate flexibility of length and shade. 考察新媒体时代的新闻评论，可以发现：新媒体新闻评论，既传承了新闻评论随现代新闻事业产生以来与生俱来的优良传统及其规范要求，又呈现出一些全新的、独有的特征。主要体现在：多媒并用的融合全媒性、表情符号的灵动多解性、读者交流的延伸互动性、议题设置的交叉融合性、谋求共识的柔性引导性以及长短浓淡的相宜灵活性等方面。
• DOI: https://doi.org/10.35534/cnr.0502001
• Cite: 徐兆荣．媒体融合语境下新媒体评论的特征初探［J］．中国新闻评论，2024，5（2）：1-17.