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人类命运共同体视域下中国形象的弱传播探赜——如何在国际传播中“讲新”中国故事

A Study on Weak Communication of China’s Image from the Perspective of “a Community with a Shared Future for Mankind”

China News Review / 2024,5(4): 74-80 / 2024-12-03 227 199

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• Authors: 阎伟¹      黄林中²     
• Information:

  1.中南财经政法大学，武汉；
  2.湖北特别关注传媒有限公司，武汉

• Keywords: Weak communication; A Community with a Shared Future for Mankind; China’s image 弱传播；人类命运共同体；中国形象
• Abstract: For more than a decade, China has basically taken into account two strategies of grand discourse and micro narrative in communicating the concept of “a community with a shared future for mankind”. If the weak communication method and being the weak is used in international communication as much as possible, It will have unexpected effects. The three transmission cases such as the King HOSI of the Shang Dynasty, Du Huan of the Tang Dynasty , and a “Chinese girl” Halifa in Kenya, show several specific methods of weak communication. It actively pays attention to the “weak”, through “leaving the weak”, “connecting the weak”, “love the weak” and other means, finally achieves the purpose of “profit the weak”. Relying on this principle, in the international communication of Chinese image, weak communication should stand high and maintain a low posture; have sufficient confidence and a light tone; have hard ideas and soft stories. If dealing with itself with softness and vulnerability, China will become strong, and develop strength more and more until it will be capable of “taking over the world”. 十多年来，在“人类命运共同体”理念的传播策略上，中国基本上兼顾了宏大话语和微观叙事两种路数。如果在国际传播中适当地使用弱传播方法，尽可能扮演弱者的形象，会收到意想不到的效果。殷商的侯喜王、盛唐的杜环，以及肯尼亚“中国女孩”沙里夫这三个传播案例，展示了弱传播的几种具体方法。弱传播积极关注“弱者”，通过“留弱”“连弱”“爱弱”等手段，实现“利弱”的目的。以此为原则，弱传播主张在中国形象的国际传播中，站位要高、姿态要低；底气要足、语气要轻；观念要硬、故事要柔。以柔弱自处，变得刚强、发展刚强，直到足以“取天下”，这才是真正的大国崛起之道。
• DOI: https://doi.org/10.35534/cnr.0504008
• Cite: 阎伟，黄林中．人类命运共同体视域下中国形象的弱传播探赜——如何在国际传播中“讲新”中国故事［J］．中国新闻评论，2024，5（4）：74-80.