国际中文开源期刊平台

浅议新时期营销编辑的出路

The Outlet of Marketing Editor in the New Era

管理前沿 / 2020,2(3)：116-120 / 2020-07-22 716 851

查看全文 下载文档

• 作者： 莫欣欣     
• 单位：

  浙江少年儿童出版社，杭州

• 关键词： 编辑考核；营销；关系
• Editing assessment; Marketing; Relationship
• 摘要： 现如今，一些传统出版企业至今仍在以码洋考核编辑，只要书出来入 库了，编辑就算完成任务了，卖得好坏跟编辑没有关系。这种观念在现阶段和 市场是背道而驰的，试想，只生产产品不管销路，对哪个企业都是致命的硬伤。 所以本文通过探讨网络推广对图书的意义，以具体方法为线索，论证了编辑与 营销密不可分的关系，从而得出了编辑一定不能只埋头编书，还要抬头看路的 观点。
• Nowadays, some traditional publishing enterprises are still assessing editors with code foreign. As long as the books come out and put into storage, the editors will finish the task, and the sales have nothing to do with the editors. This concept runs counter to the market at this stage. Just imagine that it is fatal to any enterprise to produce only products regardless of their sales. Therefore, this paper discusses the significance of network promotion for books, demonstrates the inseparable relationship between editing and marketing, and concludes that editors must not only bury themselves in editing books, but also look up at the road.
• DOI： https://doi.org/10.35534/fm.0203012c
• 引用： 莫欣欣．浅议新时期营销编辑的出路［J］．管理前沿，2020，2（3）：116-120． https://doi.org/10.35534/fm.0203012c