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Frontiers of Management
ISSN Print:2706-9400
ISSN Online:2706-9419
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连锁经营便利店转型新零售的探索
Chain Operation Convenience Store Transformation New Retail Exploration
- Authors: 吴巧
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Information:
中国石化销售股份有限公司湖北石油分公司，武汉
- Keywords: Chain convenience store; The new retail; The electronic commerce 连锁便利店；新零售；电子商务
- Abstract: This paper integrates the business model of chain convenience store and Internet service, and puts forward the exploration path of the new retail model of chain operation convenience in the new era. This paper first expounds the development status of convenience stores in China, then explains the inevitability of the transformation of new retail of chain convenience stores, and finally gives some suggestions on the development of new retail of chain convenience stores. 本文整合了连锁便利店和互联网服务的商业模式，提出新时代连锁经营便利的新零售模式的探索路径。首先阐述了我国便利店的发展现状，其次就连锁便利店新零售转型的必然性进行了说明，最后就连锁便利店新零售的发展给出了探索建议。
- DOI: https://doi.org/10.35534/fm.0304018
- Cite: 吴巧．连锁经营便利店转型新零售的探索［J］．管理前沿，2021，3（4）：224-230．
