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探析高新技术产业的营销策略

Analysis on the marketing strategy of high-tech industry

Frontiers of Management / 2020,2(2): 53-59 / 2020-04-17 2638 4245

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• Authors: 高成玉
• Information:

  内江师范学院，内江

• Keywords:
  New and high technology; High and new technology industry; Marketing; High-tech marketing
  高新技术; 高新技术产业; 营销; 高新技术营销
• Abstract: With the economic take-off and scientific and technological progress, the development of high-tech industry is increasingly rapid, has become an important part of the global economy and trade, is also an important industry for each country to enhance the core competitiveness and comprehensive national strength. In such an international economic environment, China's high-tech industry has also made considerable progress in recent years, making great contributions to the development of the national economy and the improvement of people's living standards. However, compared with the international advanced level, China's high-tech industry has many deficiencies, such as lack of independent innovation ability, weak core competitiveness and low efficiency. Therefore, it is imperative to improve the overall competitiveness and efficiency of China's high-tech industry. One of the important points is to recognize the characteristics of the high-tech industry and its marketing, and explore the way of marketing that suits the characteristics of the high-tech industry. 随着经济腾飞和科技进步，高新技术产业发展日益迅速，已经成为全 球经济贸易中重要的一环，也是每个国家增强核心竞争力和综合国力的重要产 业。在这样一个国际经济大环境下，我国的高新技术产业近几年来也取得了长 足的发展，为国民经济的发展和人民生活水平的提高做出了重大贡献。但是相 比国际先进水平，我国的高新技术产业存在诸多不足，缺乏自主创新能力，核 心竞争力不强，效益不高。因此，提高我国高新技术产业的整体竞争力和效益 势在必行。其中很重要的一点便是认清高新技术产业及其营销的特点，探索适 合高新技术产业自身特色的营销之路。
• DOI: https://doi.org/10.35534/fm.0202006c
• Cite: 高成玉．探析高新技术产业的营销策略［J］．管理前沿，2020，2（2）：53-59． https://doi.org/10.35534/fm.0202006c