国际中文开源期刊平台

体育赛事优化及发展策略研究 ——基于 5G 直播模式的视角

Research on Optimization and Development Strategy of Sports Events —— A Perspective based on 5G Live Broadcast Mode

休闲运动与健康 / 2021,1(2)：74-80 / 2021-09-09 633 653

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• 作者： 舒文港¹      付群²      龚倩¹     
• 单位：

  1. 湖北大学体育学院，湖北武汉；
  2. 湖北休闲体育发展研究中心，湖北武汉
  

• 关键词： 5G 直播模式；体育赛事；优化策略
• 5G live broadcasting mode; Sporting events; Optimization strategy
• 摘要： 体育赛事作为体育产业链之中的核心业态，不仅是助推群众体育和体育产业发展的重要结合点，更对其他业态具有极强的带动作用。基于5G直播模式探究优化体育赛事和解决体育赛事现实困境的发展策略，对高质量发展体育产业、刺激体育消费和激发体育市场活力具有积极意义。利用文献资料法等研究方法对5G直播模式视角下体育赛事优化进行研究，梳理了5G直播模式的发展优势和体育赛事发展的现实问题，归纳了两者结合的优化发展策略。研究表明，体育赛事存在运营管理成本过、新技术运用滞后、直播观赛体验不佳、参赛人员诉求未满和商业模式有待改进等现实困境。提出增加体育赛事观众容量、完成体育赛事技术升级、满足体育粉丝观赛体验、利好赛事参赛人员和刺激体育赛事商业变革等优化策略。
• As the core form of business in the sports industry chain, sports events are not only an important combination point to boost the development of mass sports and sports industry, but also have a strong driving effect on other forms of business.The development strategy of optimizing sports events and solving the realistic difficulties of sports events based on the 5G live broadcast model is of positive significance to the high-quality development of sports industry, the stimulation of sports consumption and the vitality of the sports market.Research methods such as literature method are used to study the optimization of sports events from the perspective of 5G live broadcast mode. Development advantages of 5G live broadcast mode and practical problems in the development of sports events are sorted out, and optimization development strategies combining the two are concluded.The research shows that there are some practical difficulties in sports events, such as too much operation and management cost, lagging application of new technology, poor live watching experience, insufficient demands of participants and business model to be improved.The paper puts forward the development strategies of increasing the audience capacity of sports events, completing the technical upgrading of sports events, satisfying the watching experience of sports fans, benefiting the participants of sports events and stimulating the commercial transformation of sports events.
• DOI： http://doi.org/10.35534/lsh.0102015
• 引用： -