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中国体育赛事直播市场生态特征、问题与对策

Analysis on Ecological Characteristics of Live Sports Event Market in China

Leisure Sports and Health / 2021,1(3): 17-22 / 2021-09-29 565 1251

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• Authors: 吴梦柯 石岩
• Information:

  湖北大学 体育学院，湖北  武汉  430062

• Keywords:
   Live sports; Ecological characteristics; Problem and countermeasure
  体育赛事直播; 生态特征; 问题与对策
• Abstract: By means of literature review and logical reasoning and etc.,this article takes the live broadcast of sports events in China as the research object, and it analyzes the development background and current situation of the live sports market in our country, expounds the constituent elements and main characteristics of the live sports ecosystem, and discusses our country's sports live broadcast ecology faces many urgent problems in its development process. Furthermore, corresponding development countermeasures are also given to the outstanding problems that hinder the operation of sports live broadcast ecology. 本文以中国体育赛事直播为研究对象，运用文献资料法、逻辑分析法等研究方法，对我国体育直播市场发展背景与现状进行剖析与思考，阐述了体育直播生态系统构成要素及主要特征，探讨了我国体育直播生态在其发展过程中面临的诸多亟待解决的难题，并针对掣肘体育直播生态运作的突出问题给予相应发展对策。
• DOI: http://doi.org/10.35534/lsh.0103004
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