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互联网体育公益发展的现实困囿与提升策略

The Reality Dilemma and Improvement Strategy of the Development of Internet Sports Public Welfare

Leisure Sports and Health / 2024,4(1): 130-135 / 2024-05-23 387 496

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• Authors: 林诗棋¹ 王琪琪¹ 代方梅¹ ²
• Information:

  1.湖北大学体育学院，武汉；
  2.湖北休闲体育发展研究中心，武汉

• Keywords:
  Internet; Sports public welfare; Reality is trapped; Promotion strategy
  互联网; 体育公益; 现实困囿; 提升策略
• Abstract: By using the methods of literature review, logical analysis, case analysis and other research methods,this paper analyzes the basic model, practical constraints and promotion strategies of Internet sports public welfare.The basic model of Internet sports public welfare is: “Internet plus+sports+public welfare” model; “Internetplus+Games+Public Welfare” mode; “Internet plus+Olympic champion+public welfare” mode. Realistic constraints:The multidimensional digital divide limits the audience; False information promotion reduces the user experienceof the audience; Information security issues affect audience participation in public welfare; Massive public welfareinformation leads to audience public welfare fatigue. Promotion strategy: shaping Internet sports public welfareculture; Create Internet sports public welfare projects; Reform the Internet sports public welfare mechanism. 运用文献资料法、逻辑分析法、案例分析法等研究方法，对互联网体育公益中的基本模式、现实困囿以及提升策略进行分析，互联网体育公益的基本模式：“互联网+运动+公益”的模式；“互联网+赛事+公益”的模式；“互联网+奥运冠军+公益”的模式。现实困囿：多维数字鸿沟造成受众人群受限；虚假信息宣传降低受众用户体验；信息安全问题影响受众公益参与；海量公益信息致使受众公益疲劳。提升策略：塑造互联网体育公益文化；创造互联网体育公益项目；改造互联网体育公益机制。
• DOI: https://doi.org/10.35534/lsh.0401023
• Cite: 林诗棋，王琪琪，代方梅．互联网体育公益发展的现实困囿与提升策略［J］．休闲运动与健康，2024，4（1）：130-135．