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社会治理视域下体坛“饭圈文化”的风险与规避

The Risks and Avoidance of the “Fan Culture” in the Sports World from the Perspective of Social Governance

Leisure Sports and Health / 2025,5(1): 70-74 / 2025-07-29 11 6

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• Authors: 向扬
• Information:

  湖北大学体育学院，武汉
  

• Keywords:
  Social governance; “Fan Culture” in the sports world; Risks; Benign development
  社会治理; 体坛“饭圈文化”; 风险; 良性发展
• Abstract: This article employs netnography, literature research method, and logical analysis method to study the highly prevalent sports fan “Fan Culture” and its associated risks on the internet after the Hangzhou Asian Games, attempting to identify pathways to mitigate related risks and guide its positive development. The research finds that the phenomenon of sports fans becoming part of “Fan Circles” is intensifying, mainly manifesting as severe pathological idolisation and an excessive pursuit of entertainment content. Therefore, from the perspective of social governance, managing sports “Fan Culture” should prioritise legal governance, be grounded in moral governance, and adopt a model of multi-level cooperation to form a governance synergy. The three main entities – government, industry, and community – each fulfill their roles in the governance of “Fan Culture”, establishing a top-down threetiered linkage mechanism. In this three-tier system, the government provides the legal framework, the industry implements management rules, and the community promotes self-discipline, ultimately creating a complete governance loop from policy to practice. Guided by the mainstream socialist ideology, it aims to foster a healthy relationship between sports stars and fans, eliminating the negative aspects of sports “Fan Culture”. 本文运用网络民族志、文献资料法以及逻辑分析法，对杭州亚运会后网络上热度较高的体坛“饭圈文化”及其衍生风险进行研究，试图找到规避相关风险、引导其良性发展的路径。研究发现，体育粉丝“饭圈化”现象愈演愈烈，主要表现为病态追星现象严重、过度追求娱乐化内容。因此，从社会治理视域出发，治理体坛“饭圈文化”应以法治为先、德治为基、多元共治，形成治理合力。政府、行业、社群三主体在“饭圈文化”治理中各司其职，形成由上到下的三级联动机制。在三级联动中，政府提供法治框架，行业落实管理细则，社群推动行为自律，最终形成从政策到实践的全链条治理闭环。以社会主义主流意识形态为引领，引导体坛体育明星与粉丝关系良性发展，杜绝体坛“饭圈文化”的不良影响。
• DOI: https://doi.org/10.35534/lsh.0501012
• Cite: 向杨．社会治理视域下体坛“饭圈文化”的风险与规避［J］．休闲运动与健康，2025，5（1）：70-74．