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中国台球运动差异化发展路径研究

Research on the Differentiated Development Path of Billiards in China

Leisure Sports and Health / 2025,5(1): 1-6 / 2025-07-29 12 10

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• Authors: 付选申
• Information:

  湖北大学体育学院，武汉

• Keywords:
  Chinese eight-ball; Snooker; Differentiated development; Massification; Internationalization; Dual-track collaboration
  中式八球; 斯诺克; 差异化发展; 群众化; 国际化; 双轨协同
• Abstract: This study focuses on the differentiated development paths of Chinese eight-ball and snooker in China, which run in parallel. Through analysis, it is found that cultural genes and policy guidance constitute the core driving forces: Chinese eight-ball, relying on the simplification of local rules and the popularization of domestic equipment, has established a “low threshold, wide participation” mass-oriented downward model. Its community events and short-video marketing have effectively activated the markets in third- and fourth-tier cities and resonated with the night market economy of billiard halls in Xinjiang. Snooker, on the other hand, has shaped a high-end competitive image by virtue of its professional competition system and the “Ding Junhui model”, and its internationalization path is similar to that of the Wuhan Open Tennis Tournament. In terms of commercialization, Chinese eight-ball has formed a regional closed-loop ecosystem of “culture and tourism + local sponsorship”, while snooker relies on international brand cooperation but faces the challenge of an aging audience. Policy differences have exacerbated the differentiation: Chinese eight-ball benefits from the national fitness policy, while snooker receives resource inclination under the “Olympic Glory” strategy. The study reveals structural contradictions faced by both types of sports, such as the professionalization gap and rule export obstacles of Chinese eight-ball, and the elite isolation and youth training disconnection of snooker. Therefore, a “dual-track synergy” strategy is proposed: Chinese eight-ball needs to strengthen the industry-university-research mechanism, and snooker should promote the “mini table” inclusive design. At the policy level, it is suggested to establish a tiered development fund to promote venue sharing and rule mutual recognition. This study provides a theoretical reference for balancing local characteristics and international standards and has practical significance for optimizing the billiards sports ecosystem. 本研究聚焦中国台球运动中式八球与斯诺克双轨并行的差异化发展路径。通过分析发现，文化基因与政策导向构成核心驱动力：中式八球依托本土规则简化与国产器材普及，构建“低门槛、宽参与”的群众化下沉模式，其社区赛事与短视频营销有效激活三四线市场，并与新疆台球厅夜市经济形成共振；斯诺克则凭借职业赛事体系与“丁俊晖模式”塑造高端竞技形象，其国际化路径与武汉网球公开赛经验相通。商业化方面，中式八球形成“文旅+本土赞助”区域闭环生态，斯诺克依赖国际品牌合作，但面临受众老龄化挑战。政策差异加剧分化：中式八球受益于全民健身政策，斯诺克获“奥运争光”战略资源倾斜。研究揭示两类运动面临中式八球职业化断层与规则输出障碍、斯诺克精英化孤岛与青训割裂等结构性矛盾。为此，提出“双轨协同”策略：中式八球需强化产学研机制，斯诺克应推广“迷你球桌”普惠设计；政策层面建议设立分级发展基金，推动场地共享与规则互认。本研究为平衡本土特色与国际标准提供了理论参照，对优化台球运动生态具有实践意义。
• DOI: https://doi.org/10.35534/lsh.0501001
• Cite: 付选申．中国台球运动差异化发展路径研究［J］．休闲运动与健康，2025，5（1）：1-6．