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农村电商助力乡村振兴研究

Research on Rural e-commerce Helping Rural Revitalization

乡村振兴研究 / 2020,2(4)：148-152 / 2020-10-28 479 512

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• 作者： 张婷     
• 单位：

  山东农业大学，济南

• 关键词： 农村电商；乡村振兴；农业产业链；农村金融
• Rural e-commerce; Rural Revitalization; Agricultural industry chain; Rural finance
• 摘要： 电商平台是农产品与市场之间的重要桥梁，是实现农产品生产与消费真实对接的“一扇窗”。在实施乡村振兴战略的时代背景下，充分利用农村电商这把金钥匙，可促进现代农业更好的发展和助推乡村振兴。基于此，本文具体分析农村电商在促进农业供给侧结构性调整、拓展农业产业链、拓宽农民创业路径和推动农村金融创新等方面发挥的重要作用，从而为乡村振兴“添翼”。
• E-commerce platform is an important bridge between agricultural products and the market, and a "window" to realize the real docking of agricultural products production and consumption. Under the background of the implementation of Rural Revitalization Strategy, making full use of rural e-commerce can promote the better development of modern agriculture and boost rural revitalization. Based on this, this paper analyzes the important role of rural e-commerce in promoting the structural adjustment of agricultural supply side, expanding agricultural industrial chain, broadening the path of farmers' Entrepreneurship and promoting rural financial innovation, so as to "add wings" to rural revitalization
• DOI： https://doi.org/10.35534/rvr.0204019c
• 引用： 张婷．农村电商助力乡村振兴研究［J］．乡村振兴研究，2020，2（4）：148-152． https://doi.org/10.35534/rvr.0204019c