Urban Hiking徒步运动的出行意愿实证研究
An Empirical Study of Urban Hiking Willingness
- Authors:
- Keywords: Urban Hiking; Hiking exercise; Travel intention城市远足; 徒步运动; 出行意愿
- Abstract: Outdoor sports are an important component of sports, and hiking, as a key branch, has great research value in the context of rapid development. This study is based on the theory of planned behavior and uses SPSS 27.0.1 software to investigate the impact of demographic characteristics, attitudes, and perceived behavioral control on travel intention among urban hikers. By conducting correlation analysis, independent sample t-test, one-way ANOVA, and regression analysis, this study aims to explore the differences in travel intention among urban hikers of different genders and educational levels. Research has found that there is a high positive correlation between various dimensions and travel intention; There are significant differences in travel intentions among urban hikers of different genders and educational levels; Perceived behavioral control and marketing have no significant impact on travel intention. This study introduces theories related to urban hiking and trekking to help it develop towards popularization, accessibility, and comprehensiveness, laying a theoretical foundation for subsequent research.户外运动是体育运动的重要构成部分，徒步运动作为其关键分支，在快速发展的背景下极具研究价值。本研究基于计划行为理论，运用SPSS27.0.1软件，以UrbanHiking（以下称“城市远足”）徒步者为研究对象，从人口统计学特征、态度、知觉行为控制等五个方面，探讨对出行意愿的影响。通过相关性分析、独立样本t检验、单因素方差分析及回归分析，探究不同性别、受教育程度的城市远足徒步者在出行意愿上的差异。研究发现，各维度与出行意愿呈较高正相关；不同性别、受教育程度的城市远足徒步者的出行意愿差异显著；知觉行为控制与市场营销对出行意愿无显著影响。本研究引入城市远足徒步运动相关理论，助力其向大众化、普及化、全面化发展，为后续研究奠定理论基础。
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重点基金项目
我国户外运动研究热点与趋势分析
Analysis of Research Hotspots and Trends of Outdoor Sports in China
- Authors:
- Keywords: Outdoor sports; Trend analysis; CiteSpace户外运动; 趋势分析; 可视化分析
- Abstract: Outdoor sports are an emerging and challenging sport that not only tests the physical fitness and will of participants, but also plays an important role in promoting physical and mental health and promoting social and economic development. This article is based on relevant literature in the field of outdoor sports in my country from 1998 to 2023, and uses CiteSpace 6.2.R6 software to conduct visual analysis, aiming to clearly reveal the core hot spots and dynamic evolution trends of outdoor sports research in my country. The research results show that the current research hotspots in the field of outdoor sports are significantly focused on many aspects such as sports tourism, the integration of sports industry and mass sports. At the same time, research trends show active exploration into multidisciplinary fields, especially the in-depth integration of sports with ecology, social and economic development and other fields. With the increasing popularity and widespread influence of outdoor sports, it has shown broad research prospects and potential in multiple dimensions such as resource development and management, theoretical innovation, and regional development. This article aims to provide valuable reference and inspiration for subsequent academic research by systematically sorting out and summarizing the hot spots and trends in the field of outdoor sports in my country.户外运动作为一项新兴且富有挑战性的运动，不仅考验参与者的体能与意志，而且对促进身心健康、推动社会经济发展具有重要意义。本文基于我国1998—2023年户外运动领域的相关文献，运用CiteSpace6.2.R6软件进行可视化分析，旨在明确揭示我国户外运动研究的核心热点及其动态演化趋势。研究结果表明，当前户外运动领域的研究热点明显聚焦于体育旅游、体育产业与群众体育的融合等多个方面。同时，研究趋势呈现出向多学科交叉领域的积极探索，尤其是体育与生态、社会经济发展等领域的深度融合。随着户外运动的日益普及与广泛影响，在资源开发与管理、理论创新以及区域性发展等多个维度均展现出广阔的研究前景与潜力。本文通过对我国户外运动领域热点与趋势的系统性梳理与总结，旨在为后续的学术研究工作提供有价值的参考与启示。
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重点基金项目
户外运动参与者在线购买登山装备行为研究
A Study of Outdoor Sports Participants’ Behavior in Purchasing Mountaineering Equipment Online
- Authors:
- Keywords: Outdoor sports participants; Mountaineering equipment; Purchasing behavior户外运动参与者; 登山装备; 购买行为
- Abstract: E-commerce develops rapidly, online purchasing consumers are growing explosively, and the purchasing methods of outdoor sports participants are gradually transitioning to online. This paper takes consumers who have purchased hiking equipment online as the survey object, combines the current situation of e-commerce sales of outdoor products, combines the seven influencing factors, draws on the previous scale and develops a questionnaire. The questionnaire was distributed through major social APPs, and a total of 240 empirical samples were successfully obtained. The results of the empirical study show that: price and word of mouth are no longer the main factors influencing outdoor sports participants to buy mountaineering equipment online; the quality of customer service and the quality of the website design have become the main factors influencing outdoor sports participants to buy mountaineering equipment online, and the quality of mountaineering equipment, logistics and safety have gradually become the key factors influencing consumer purchasing behavior. The quality, logistics and safety of mountaineering equipment have gradually become the key factors influencing consumers’ purchasing behavior. Online sales platforms and their related enterprises should be committed to improving the efficiency and quality of logistics services and strengthening safety measures to ensure that consumers are provided with high-quality products. By continuously improving their competitiveness, enterprises can effectively protect the legitimate rights and interests of customers, thus attracting more consumers to purchase mountaineering equipment online.随着电子商务的飞速发展，在线购买的消费者数量呈爆发式增长，户外运动参与者的购买方式也逐渐过渡到线上。本文以在线购买过登山装备的消费者为调查对象，结合户外登山装备电商销售现状的影响因素，借鉴前人相关量表并制定问卷。通过各大社交App发放调查问卷，成功获取了共计240份实证样本。实证研究结果表明：价格与口碑已经不再是影响户外运动参与者在线购买登山装备的主要因素；客服人员的服务质量与网站设计质量已成为影响户外运动参与者在线购买登山装备的主要因素，且登山装备质量、物流以及安全保障等方面逐渐成为影响消费者购买行为的关键因素。线上销售平台及其相关企业应当致力于提升物流服务的效率与质量，并加强安全保障措施，确保为消费者提供高品质的产品。通过不断提升自身的竞争力，企业能够有效维护顾客的合法权益，从而吸引更多消费者选择在线购买登山装备。
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