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Urban Hiking徒步运动的出行意愿实证研究

An Empirical Study of Urban Hiking Willingness

Study on China Physical Science / 2024,6(4): 581-589 / 2025-01-10 336 211

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• Authors: 贾茨宝¹ 王金鹏¹ 向明霞¹ 张位中² 刘勇²
• Information:

  1．成都大学体育学院，成都；
  2．四川旅游学院旅游文化产业学院，高原山地旅游装备与智能技术实验室，成都

• Keywords:
  Urban Hiking; Hiking exercise; Travel intention
  城市远足; 徒步运动; 出行意愿
• Abstract: Outdoor sports are an important component of sports, and hiking, as a key branch, has great research value in the context of rapid development. This study is based on the theory of planned behavior and uses SPSS 27.0.1 software to investigate the impact of demographic characteristics, attitudes, and perceived behavioral control on travel intention among urban hikers. By conducting correlation analysis, independent sample t-test, one-way ANOVA, and regression analysis, this study aims to explore the differences in travel intention among urban hikers of different genders and educational levels. Research has found that there is a high positive correlation between various dimensions and travel intention; There are significant differences in travel intentions among urban hikers of different genders and educational levels; Perceived behavioral control and marketing have no significant impact on travel intention. This study introduces theories related to urban hiking and trekking to help it develop towards popularization, accessibility, and comprehensiveness, laying a theoretical foundation for subsequent research. 户外运动是体育运动的重要构成部分，徒步运动作为其关键分支，在快速发展的背景下极具研究价值。本研究基于计划行为理论，运用SPSS27.0.1软件，以UrbanHiking（以下称“城市远足”）徒步者为研究对象，从人口统计学特征、态度、知觉行为控制等五个方面，探讨对出行意愿的影响。通过相关性分析、独立样本t检验、单因素方差分析及回归分析，探究不同性别、受教育程度的城市远足徒步者在出行意愿上的差异。研究发现，各维度与出行意愿呈较高正相关；不同性别、受教育程度的城市远足徒步者的出行意愿差异显著；知觉行为控制与市场营销对出行意愿无显著影响。本研究引入城市远足徒步运动相关理论，助力其向大众化、普及化、全面化发展，为后续研究奠定理论基础。
• DOI: https://doi.org/10.35534/scps.0604062
• Cite: 贾茨宝，王金鹏，向明霞，等．Urban Hiking徒步运动的出行意愿实证研究［J］．中国体育研究，2024，6（4）：581-589．