Keywords:
New media technology; Media use; Feminism; Vlog
新媒体技术;媒介使用;女性主义;Vlog
Abstract:
From the perspective of the relationship between new media technology and feminism, this
paper takes “flash girl” vlog series as an example to analyze how women use new media technology
to wake up and construct feminist consciousness, what obstacles they will encounter in the process,
and how women overcome these obstacles. Through participatory observation and case study, this
paper finds that women can use new media technology to build a voice stage, so as to expand the
voice of feminism. But at the same time, misogyny discourse is more rampant under the protection of
anonymity. The male chauvinism in the real world language habits is projected into the network world,
and the situation of the elderly women on the other side of the digital divide is more difficult. In the
face of this situation, women gradually refuse the traditional male chauvinism concept, promote the
co construction of feminist consciousness, and constantly expand their professional living space, and
actively overcome various limitations.
本文从新媒体技术与女性主义的关系角度出发,以“闪光少女”Vlog 系列为例,分析女性如何借助新媒体技术来唤醒和建构女性主义意识,在此过程中会遇到哪些障碍,以及女性如何克服这些障碍。本文通过参与式观察与个案研究发现,女性能够运用新媒体技术搭建发声舞台,从而扩大女性主义观点的声量。但同时,厌女话语却在匿名性的“保护”下更为肆虐,现实世界语言使用习惯中的男权观念被投射到网络世界中,数字鸿沟对岸的老年女性群体的处境则更为艰难。面对这样的情形,女性在摸索与挣扎中逐渐拒绝传统男权观念,推进女性主义意识共建,并不断扩展自己的职业生存空间,能动地克服种种限制。