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抖音平台账号乱象与治理研究 ——以“假靳东”事件为例

Research on Account Disorder and Governance of Tiktok Platform —Taking “fake Jin Dong” Incident as an Example

China News Review / 2021,2(2): 79-87 / 2021-06-18 1198 1131

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• Authors: 李洁
• Information:

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• Keywords:
  Cyberspace governance; Tiktok platform chaos; “Fake account”; Fan culture
  网络空间治理; 抖音平台乱象; “伪账号”; 粉丝文化
• Abstract: With the rapid development of China’s Internet technology and the popularization of 5G technology, cyberspace has become an important activity space in the daily life of Chinese people. As a social software for national short videos, Tiktok has accumulated a large number of user groups. As far as the current situation is concerned, the platform disorders that are widely discussed are mainly pornographic anchors, imitation accidents, addiction and other problems, while there is little research on the governance of fake star accounts. From the micro perspective of account chaos on Tiktok platform, this paper analyzes the causes of this phenomenon and puts forward relevant countermeasures. Finally, it explores the effective ways to manage the chaos and create a clear and peaceful network space. 随着我国互联网技术的快速发展以及 5G 技术普及，网络空间已经成为了我国民众日常生活中重要的活动空间。网络空间的构成少不了短视频的身影，而抖音作为国民短视频社交 软件，积累了大量用户群体，就现状而言，讨论较多的平台乱象类型主要是涉黄主播、模仿事故、沉浸上瘾等问题，而对伪造明星账户治理问题研究较少。本文从抖音平台账号乱象微观视角切入，分析该现象产生的原因，并提出相关应对策略。最后探究治理乱象的有效途径、营造天朗气清 的网络空间。
• DOI: https://doi.org/10.35534/cnr.0202006
• Cite: 李洁．抖音平台账号乱象与治理研究——以“假靳东”事件为例［J］．中国新闻评论，2021，2（2）：79-87．