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从融传播到融服务：县级融媒助力乡村振兴

From Financial Communication to Financial Services: County-level Financial Media to Help Rural Revitalization

China News Review / 2022,3(4): 11-16 / 2022-11-15 508 488

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• Authors: 吴龙胜      李芬     
• Information:

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• Keywords: County-level financial media; Media convergence; Rural revitalization 县级融媒体；媒体融合；乡村振兴
• Abstract: “Guiding and serving the masses” is the fundamental task of the construction of county-level financial media. How to deeply implement the concept of “media +” and carry out “news + government service business” is the key to the deep integration and development of county-level financial media center. Badong County-level Financial Media center achieves horizontal interconnection through “internal integration, vertical connection through external cooperation”, “Media + Festival Events”, “Media + Live Farmers” to create a local cultural travel brand, promote rural economic development, realize the transformation from financial communication to financial services, promote the upgrading of media integration from 1.0 to 2.0, and make a useful exploration for the county-level Financial Media Center to develop services to accurately eliminate poverty and promote rural revitalization. “引导群众，服务群众”是县级融媒体建设的根本任务，如何深入践行“媒体+”理念，开展“新闻+政务服务商务”是当前县级融媒体深度融合发展的关键。巴东县融媒体中心通过“对内融合实现横向互联，对外合作实现纵向贯通”，以“‘媒体+节庆赛事’‘媒体+助农直播’打造本地文旅品牌，助推乡村经济发展”，实现从融传播向融服务转型，推动媒体融合从1.0向2.0升级，为县级融媒体发展服务精准脱贫、助力乡村振兴做出了有益探索。
• DOI: https://doi.org/10.35534/cnr.0304002
• Cite: 吴龙胜，李芬．从融传播到融服务：县级融媒助力乡村振兴［J］．中国新闻评论，2022，3（4）：11-16．