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内化实务，外生产业：持续竞争优势视域下澎湃新闻的媒体融合创新之路

Internalized Practice, Exogenous Industry : Sustainable Competitive Advantage from the Perspective of Surging News

中国新闻评论 / 2024,5(1)：86-98 / 2024-02-02 94 111

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• 作者： 张静      王楠      覃承若     
• 单位：

  中南财经政法大学，武汉

• 关键词： 媒体融合；澎湃新闻；持续竞争优势；创新
• Media convergence; The surging news; Sustainable competitive advantage; Innovation
• 摘要： 企业进行市场竞争的优势可以是内生的能力及资源，也可以是外生的外部环境，它们共同构成了企业系统化的持久生命力。对于媒体来说，其竞争优势可以分为产业环境、战略资源和持续性创新三方面，其中又以持续性创新为保持竞争力的关键因素。澎湃新闻作为主流媒体，带头进行融合媒体转型，创立九年以来坚持“内容先行”基调，以自身资源为楔积极探索内容、形式、渠道和运营的多方面创新。以持续竞争优势理论为指导，从学理性角度对澎湃的媒体融合进行思考，从内部实务和外部产业两个方面分析其融合竞争优势，以期为未来融媒方向理清发展思路。
• The advantages of enterprises in market competition can be endogenous ability and resources,or exogenous external environment, which together constitute the lasting vitality of enterprisesystematization. For the media, its competitive advantage can be divided into three aspects: industrialenvironment, strategic resources and continuous innovation, among which continuous innovation isthe key factor to maintain competitiveness. As a mainstream media, Pengpai News has taken the leadin the transformation of integrated media. In the past nine years, it has adhered to the tone of “contentfirst” and actively explored various innovations in content, form, channel and operation with its ownresources as a wedge. Guided by the theory of sustainable competitive advantage, this paper considersthe surging media integration from the perspective of academic rationality, and analyzes its integrationcompetitive advantage from two aspects of internal practice and external industry, in order to clarifythe development ideas for the future direction of media integration.
• DOI： https://doi.org/10.35534/cnr.0501007
• 引用： 张静，王楠，覃承若．内化实务，外生产业：持续竞争优势视域下澎湃新闻的媒体融合创新之路［J］．中国新闻评论，2024，5（1）：86-98.