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基于CVM-LDA的自贡中华彩灯大世界游憩价值评估

Assessment of Recreational Value at Zigong Chinese Lantern World Based on CVM-LDA

Environment and Resource / 2025,7(1): 151-161 / 2025-09-18 4 4

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• Authors: 肖蔺军 李红英
• Information:

  四川轻化工大学经济学院，自贡

• Keywords:
  Contingent valuation method(CVM); LDA topic model; Recreational value; Zigong China lantern world
  条件价值法; LDA主题模型; 游憩价值; 自贡中华彩灯大世界
• Abstract: Accurately assessing and optimizing the recreational value of tourism resources is crucial for promoting their rational and effective development. This study constructs a hybrid analytical framework combining the Contingent Valuation Method(CVM)and Latent Dirichlet Allocation(LDA)model to estimate the recreational value of Zigong Chinese Lantern World and explore visitors’ willingness to pay(WTP).The findings reveal: significant untapped nonuse value potential in the scenic area; that unreasonable payment costs suppress consumer WTP; and validate the applicability of the CVM-LDA framework for similar admission-fee-based attractions. 科学评估旅游资源游憩价值并实现进一步优化，有利于更有效地发掘与整合旅游资源。本文构建CVM（条件价值评估法）与LDA（潜在狄利克雷分配主题模型）相结合的混合分析框架，对自贡中华彩灯大世界的游憩价值进行估算，并探究游客支付意愿的动因。研究发现：自贡中华彩灯大世界在非使用价值上任有较大的开发空间；不合理的支付成本抑制了消费者的支付意愿；验证了CVM-LDA分析框架对于类似门票收入型景区具有较强的价值评估适用性。
• DOI: https://doi.org/10.35534/er.0701011
• Cite: 肖蔺军，李红英．基于CVM-LDA的自贡中华彩灯大世界游憩价值评估［J］．环境与资源，2025，7（1）：151-161.