Keywords:
Multimodal metaphor; US-China Trade War; American news cartoons
多模态隐喻;中美贸易战;美国新闻漫画
Abstract:
Based on the Multimodal Metaphor Theory, the research which focuses on the US-China trade war news cartoons from American mainstream media shows that firstly, verbo-pictorial metaphor is the most frequently used one; secondly, each modality of a cartoon is integrated into a complete one, collectively contributing to the construction of the metaphorical meaning; thirdly, the attitudes of American mainstream media towards the trade war is negative; fourthly, in terms of ideology, the stereotypical bias of America media towards China is also reflected in the cartoons.
基于多模态隐喻理论,针对美国主流媒体有关中美贸易战的新闻漫画所做的研究发现:(1)文字图像隐喻是使用最为频繁的模态;(2)各模态构成了一个有机的整体,共同构建漫画的隐喻意义;(3)漫画传递出美国主流媒体对贸易战的否定态度;(4)漫画中也体现出美国媒体在文化意识形态上对中国固有的偏见。