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经济类主题漫画多模态隐喻的意义构建

Meaning Construction of Multimodal Metaphors in Economic-Themed Comic

Linguistics / 2024,6(3): 188-204 / 2024-08-21 194 203

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• Authors: 孙馨宇     
• Information:

  华东理工大学，上海

• Keywords: Economic cartoons; Multi-modal metaphors; Meaning construction 经济漫画；多模态隐喻；意义构建
• Abstract: This article, based on multi-modal metaphors, selects 50 economicthemed cartoons as the corpus for studying multi-modal metaphors in these cartoons. The research aims to explore the types of metaphors constructed in such cartoons, the main representation methods and characteristics of multi-modal metaphors, and the approaches to constructing multi-modal discourse meaning. The study finds that the metaphors of “entity and substance” “mechanical transportation” and “organic organism” respectively account for 30.2%, 23.49%, and 23.49% of the concept metaphors used in economic cartoons, ranking as the top three. In terms of the target domain of “economy”, the source domain is often represented using transportation-related imagery, with the frequent use of mechanical transportation metaphors. The source domain of “economic recession/crisis/issues” is often represented using natural disasters, obstacles, and directional indicators as imagery. The source domain of “economic development/prosperity” is often represented using entity-based spatial orientation, portraying economic development trends through spatial metaphors. 本文以多模态隐喻为基础，选取50篇经济主题的漫画作为语料，对漫画中的多模态隐喻进行研究。重点探讨该类漫画构建的隐喻种类、多模态隐喻的主要表征方式和特点以及多模态语篇意义构建的途径。研究发现，“实体与物质”隐喻、“机械交通隐喻”和“有机体隐喻”分别以30.2%、23.49%和23.49%的比例占据了经济漫画中概念隐喻使用的前三名。“经济”的源域多以交通工具表征，常用机械交通隐喻；“经济衰退/危机/问题”源域多以自然灾害、障碍物阻力、方位指示作为意象表征；“经济发展/繁荣”源域则多是以表方位的实体表征，通过方位隐喻表征经济发展趋势。
• DOI: https://doi.org/10.35534/lin.0603015
• Cite: 孙馨宇．经济类主题漫画多模态隐喻的意义构建［J］．语言学，2024，6（3）：188-204．