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大城市体育消费空间利用的SWOT分析与发展战略 ——基于上海的数据审视

SWOT Analysis and Development Strategy of Sports Consumption Space Utilization in Big Cities —Data Analysis based on Shanghai

Leisure Sports and Health / 2021,1(1): 22-28 / 2021-03-29 900 761

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• Authors: 尹志华¹²      李璐雯³      孙铭珠⁴      侯士瑞⁵     
• Information:

  1．华东师范大学体育与健康学院，上海 200241；
  2．湖北休闲体育发展研究中心，湖北武汉 430063；
  3．福建省厦门市第三中学，福建厦门 361000；
  4．上海工程技术大学体育教学部，上海 201620；
  5．英国爱丁堡大学莫雷教育学院，爱丁堡 EH8 9JU

• Keywords: Big cities; Sports consumption space; SWOT; Development strategy 大城市；体育消费空间；SWOT；发展战略
• Abstract: “Action plan for further promoting sports consumption (2019-2020)” and “outline for building a sports power” both propose to increase the use of sports consumption space and promote the development of national fitness, which is particularly urgent in big cities with “every inch of land is money”. The research shows that: the state pays attention to sports consumption from economic investment to spatial optimization from the perspective of policy, local government starts to emphasize the benefit of urban spatial layout from the perspective of urban planning, and individuals pay more attention to the convenience and accessibility of sports fitness from the perspective of health, which are the reasons to strengthen the sports consumption space in big cities; taking Shanghai as an example, this paper investigates 500 residents and interviews 4 residents respectively, and makes SWOT analysis to optimize the sports consumption space potential, disadvantage, opportunity and threat present the situation of sports consumption space utilization in big cities; This paper puts forward the strategies to promote the utilization of sports consumption space in big cities in the future, including S-O strategy to give full play to the advantages of internal environment and grasp the opportunities of external environment; W-O strategy to make up for the disadvantages of internal environment and seize the opportunities of external environment; S-T strategy to develop the advantages of internal environment and deal with the threats of external environment; and W-T strategy to overcome the disadvantages of internal environment and avoid the threats of external environment. 《进一步促进体育消费的行动计划（2019—2020 年）》和《体育强国建设纲要》均提出要加大体育消费空间的利用，促进全民健身的开展，这在“寸土寸金”的大城市显得尤为急迫。研究表明：国家从政策角度注重体育消费从经济投入到空间优化、地方从城市规划角度开始强调城市空间布局的利民性、个体从健康角度更加强调体育健身的便利性和可及性是加强大城市体育消费空间利用的缘由；以上海为案例，对 500 名居民和 4 名居民分别进行调查和访谈，基于SWOT 分析从优势、劣势、机会和威胁呈现了大城市体育消费空间利用的情况；提出了未来推进大城市体育消费空间利用的战略：包括发挥内部环境优势，把握外部环境机遇的 S-O 战略；弥补内部环境劣势，抢抓外部环境机遇的 W-O战略；发扬内部环境优势，应对外部环境威胁的 S-T 战略和克服内部环境劣势，避免外部环境威胁的 W-T 战略。
• DOI: http://doi.org/10.35534/lsh.0101004
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