Keywords:
Leisure sports consumption; Influencing factors; Grounded theory
休闲体育消费;影响因素;扎根理论
Abstract:
In order to provide theoretical basis for optimizing the leisure sports consumption scheme of female teachers in colleges and universities, the influencing factors restricting the leisure sports consumption of female teachers in colleges and universities are explored by taking root theoretical qualitative research methods. Using semi-structured in-depth interviews to obtain text information, open coding, spindle coding and selective coding of interview data, it is found that the four main categories have significant influence on college female teachers' leisure sports consumption, but their influence mode and mechanism are not consistent. Therefore, by analyzing the typical relationship structure between them, the concept model of influencing factors of leisure sports consumption of female teachers in colleges and universities is constructed.
运用扎根理论质性研究方法探究制约高校女教师休闲体育消费的影响因素,本文采用半结构化的深度访谈获取文本信息,对访谈数据进行开放式编码、主轴编码和选择式编码,发现社会运动空间不足、学校内部氛围压力、传统家庭分工不合理、个体消费动机不足4个主范畴分别对高校女教师休闲体育消费产生显著的负向影响,但其影响方式和作用机理并不一致。通过分析它们之间典型的关系结构,构建出了“高校女教师休闲体育消费”影响因素概念模型,以期为后续制定和优化高校女教师休闲体育消费方案提供理论依据。