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疫情防控常态化下我国健身行业发展现状与对策研究

Research on the Development Status and Strategy of Fitness Industry in China

Leisure Sports and Health / 2021,1(3): 39-42 / 2021-09-29 582 483

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• Authors: 杜君鹏     
• Information:

  湖北经济学院　体育经济与管理学院，湖北　武汉  430205

• Keywords: Fitness industry; Development strategy 健身行业；发展策略
• Abstract: This paper takes China’s commercial fitness clubs as the research object, through the investigation of the overall situation of the development and operation of China’s fitness clubs after the epidemic, combined with the interpretation of 2020 China fitness industry data report, analyzes many factors affecting their development, and puts forward corresponding countermeasures and suggestions, in order to providesome theoretical guidance and practical reference for the development of China’s fitness industry. 本文我国商业健身俱乐部为研究对象，通过对疫情后我国健身俱乐部发展运营整体现状的调查，结合对《2020 中国健身行业数据报告》的解读，分析影响我国商业健身俱乐部发展的诸多因素，并据此提出相应对策和建议，以期为我国健身行业的发展提供一定的理论指导和实践参考。
• DOI: http://doi.org/10.35534/lsh.0103008
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