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数字经济助力“体旅康”产业融合发展：模式、机制与实践

Digital Economy Drives the Integrated Development of “Sports, Tourism and Recreation” Industry: Models, Mechanisms and Practices

Leisure Sports and Health / 2023,3(1): 88-92 / 2023-10-18 440 935

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• Authors: 刘湲湲¹² 黄元汛¹ 赵佳¹
• Information:

  1.武汉工程科技学院，武汉；
  2.湖北休闲体育发展研究中心，武汉

• Keywords:
  Digital economy; STH; Industrial integration
  数字经济; 体旅康; 产业融合
• Abstract: With the rapid rise of the digital economy and the increasing awareness of health, the integration of the “Sports, Travel, and Health” (STH) industry is ushering in new opportunities. This study focuses on the integration of the STH industry driven by the digital economy, and explores its development trends and prospects. Firstly, we conduct a comprehensive analysis from aspects such as the enhancement of intelligent and personalized services, deepening of cross-industry cooperation, continuous expansion of the health tourism market, gradual improvement of policy support and regulation, and the obvious trend of international development. Subsequently, we summarize the positive significance of the integration of the STH industry driven by the digital economy for the development of the health industry, and put forward corresponding policy suggestions. 随着数字经济的快速崛起和健康意识的提高，“体旅康”产业融合正迎来新的发展机遇。本研究以数字经济驱动“体旅康”产业融合为主题，通过深入分析数字经济对“体旅康”产业融合发展的推动作用，探讨了其发展趋势与展望。本文首先从智能化与个性化服务提升、跨界合作加深、健康旅游市场持续扩大、政策支持和监管逐步完善、国际化发展趋势等方面进行了全面剖析。随后，总结了数字经济驱动“体旅康”产业融合对健康产业发展的积极意义，并提出了相应的政策建议。
• DOI: https://doi.org/10.35534/lsh.0301016
• Cite: 刘湲湲，黄元汛，赵佳．数字经济助力“体旅康”产业融合发展：模式、机制与实践［J］．休闲运动与健康，2023，3（1）：88-92．