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新质生产力驱动我国户外运动产业高质量发展：学理逻辑、现实瓶颈及纾解方略

New Quality Productivity Drives High-Quality Development of Outdoor Sports Industry in China: Theoretical Logic, Practical Bottlenecks, and Solutions

Leisure Sports and Health / 2024,4(4): 1-6 / 2025-04-28 8 12

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• Authors: 向凌志      谭云梦      张恩齐      王传芳     
• Information:

  湖北大学体育学院，武汉

• Keywords: New quality productivity; Outdoor sports industry; High-Quality development 新质生产力；户外运动产业；高质量发展
• Abstract: The digital economy era demands new quality productivity to enhance the outdoor sports industry’s high-quality development. This research, using literature review, explores the theoretical basis and practical challenges of new quality productivity in driving this development. The study finds that Marxist political economy theories offer support for this growth. Challenges include inadequate supply of new quality labor, weak application of new labor tools, and an unstable foundation of labor objects. Solutions proposed are to increase the supply of new quality labor, improve training for outdoor sports industry talents, strengthen the application of new labor tools for digital transformation, and enhance the stock and flow of labor objects through increased innovation investment and data circulation. 数字经济时代，发展新质生产力是推动户外运动产业高质量发展的内在要求和重要着力点。本研究运用文献资料法等研究方法，以新质生产力驱动户外运动高质量发展为研究对象，探讨其理论基础、现实瓶颈与纾解方略。研究认为：马克思政治经济学中的分工理论、绿色发展思想、社会再生产理论为新质生产力驱动户外运动产业高质量发展提供理论支撑；户外运动产业高质量发展过程中面临新质劳动者供给不足、新质劳动工具应用薄弱、新质劳动对象基础不牢等现实瓶颈，从而提出纾解方略：增加新质劳动者供给，健全新质户外运动产业人才培养机制；强化新质劳动工具应用，驱动企业数字化转型和营造数字生产消费场景；强化新质劳动对象存量与增量，加大创新要素投入与促进数据流通。
• DOI: https://doi.org/10.35534/lsh.0404001
• Cite: 向凌志，谭云梦，张恩齐，等．新质生产力驱动我国户外运动产业高质量发展：学理逻辑、现实瓶颈及纾解方略［J］．休闲运动与健康，2024，4（4）：1-6．