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体操运动自媒体传播的现状与对策研究

Research on the Current Situation and Countermeasures of Gymnastics Self-media Communication

Leisure Sports and Health / 2024,4(4): 72-76 / 2025-04-28 32 11

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• Authors: 杨梦飞
• Information:

  湖北大学体育学院，武汉

• Keywords:
  Gymnastics; Self-media communication; The current state of communication; Coping strategies
  体操运动; 自媒体传播; 传播现状; 应对策略
• Abstract: This paper uses the literature method, questionnaire survey method, expert interview method and logical analysis method to explore the current situation and countermeasures of gymnastics in self-media communication. The research shows that the influence of self-media on gymnastics includes: Being a “new tool” for the popularization of gymnastics; Promotes the innovative development of gymnastic techniques and content; Brings gymnastics participants closer together and improving the cognitive perception of gymnastics; Promotes the inheritance and development of gymnastics culture. The current situation is manifested as: Problems of Information trust and content quality of gymnastics content; Information overload and fragmentation of gymnastic content; Non-specialization of gymnastics content and lack of professional guidance and supervision; Insufficient interaction and feedback on gymnastics; Copyright and legal issues of gymnastics content. The Countermeasures are as follows: Establish a content review and certification system; Promote intelligent screening and recommendation systems; Strengthen the training of professional gymnastics self-media coaches and create an online guidance system; Build online communities and interactive platforms; Strengthen government supervision and enhance the self-management capacity of platforms. 本文采用文献资料法、问卷调查法、专家访谈法以及逻辑分析法等研究方法，探讨体操运动在自媒体传播中的现状与对策。研究表明，自媒体对体操运动有如下影响：成为体操运动普及的“新工具”；促进体操技术和内容的创新性发展；拉近体操参与者的距离，改善体操的认知观念；促进体操文化的传承和发展。现状：体操内容的信息信任和内容质量问题；体操内容的信息过载和碎片化；体操内容的非专业化以及缺乏专业的指导监督；体操运动的互动与反馈不足；体操内容的版权和法律问题。对策：建立内容审核和认证体系；推广智能化筛选和推荐系统；加强专业体操自媒体教练培养并创建在线指导体系；建立在线社区和互动平台；加强政府监管，增强平台自我管理能力。
• DOI: https://doi.org/10.35534/lsh.0404013
• Cite: 杨梦飞．体操运动自媒体传播的现状与对策研究［J］．休闲运动与健康，2024，4（4）：72-76．