Keywords:
Gymnastics; Self-media communication; The current state of communication; Coping strategies
体操运动;自媒体传播;传播现状;应对策略
Abstract:
This paper uses the literature method, questionnaire survey method, expert interview method and logical analysis method to explore the current situation and countermeasures of gymnastics in self-media communication. The research shows that the influence of self-media on gymnastics includes: Being a “new tool” for the popularization of gymnastics; Promotes the innovative development of gymnastic techniques and content; Brings gymnastics participants closer together and improving the cognitive perception of gymnastics; Promotes the inheritance and development of gymnastics culture. The current situation is manifested as: Problems of Information trust and content quality of gymnastics content; Information overload and fragmentation of gymnastic content; Non-specialization of gymnastics content and lack of professional guidance and supervision; Insufficient interaction and feedback on gymnastics; Copyright and legal issues of gymnastics content. The Countermeasures are as follows: Establish a content review and certification system; Promote intelligent screening and recommendation systems; Strengthen the training of professional gymnastics self-media coaches and create an online guidance system; Build online communities and interactive platforms; Strengthen government supervision and enhance the self-management capacity of platforms.
本文采用文献资料法、问卷调查法、专家访谈法以及逻辑分析法等研究方法,探讨体操运动在自媒体传播中的现状与对策。研究表明,自媒体对体操运动有如下影响:成为体操运动普及的“新工具”;促进体操技术和内容的创新性发展;拉近体操参与者的距离,改善体操的认知观念;促进体操文化的传承和发展。现状:体操内容的信息信任和内容质量问题;体操内容的信息过载和碎片化;体操内容的非专业化以及缺乏专业的指导监督;体操运动的互动与反馈不足;体操内容的版权和法律问题。对策:建立内容审核和认证体系;推广智能化筛选和推荐系统;加强专业体操自媒体教练培养并创建在线指导体系;建立在线社区和互动平台;加强政府监管,增强平台自我管理能力。